• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
'Roaching' is the new dating trend that people don't even realise is happening to them

Home> Lifestyle

Published 17:37 18 Aug 2025 GMT+1

'Roaching' is the new dating trend that people don't even realise is happening to them

A new dating term? When will it end

Brenna Cooper

Brenna Cooper

It's bad news folks, as there's a new dating trend here to make your life a whole lot more difficult.

First we had 'ghosting', then it was phrases such as 'snowmanning' and 'sploshing' making its way into our dating lexicon, which is enough to make the strongest of us give up on ever finding love.

And now we have yet another trend to add to the growing pile: 'roaching'.

But what exactly is roaching you ask? Well, let me explain.

Advert

Modern dating feels like it's exclusive to dating apps these days, whether that is Tinder, Bumble or Hinge. Of course, we all know someone who met their partner at work or through friends; but for the vast majority of us, finding love involves scrolling endlessly through dating profiles while hoping someone swipes right on you.

Ah, the joys of modern dating (Getty Stock Images)
Ah, the joys of modern dating (Getty Stock Images)

And that is where roaching comes in.

What is 'roaching'?

Most people using dating apps are guilty of auditioning numerous matches to find out who they're best suited to. Which isn't anything too outrageous during the early days of chatting online or first dates, but carry on doing this with your various matches and you run the risk of roaching them.

Advert

Put simply, anyone who is secretly dating multiple people without disclosing it to a potential partner is roaching.

According to The Attachment Project, the name is taken from the idea that seeing one cockroach implies others will be nearby. Meaning that if you discover your situationship has one partner on the side, there's every chance they could have more.

"It’s inspired by the ickiness of seeing one of these nasty little bugs — but knowing when you turn the lights on, there are lots of them," Exclusive Matchmaking CEO Susan Trombetti told New York Post.

Unfortunately for us, roaching is very much a symptom of the modern world of dating, as people are less likely to commit to a relationship with the first people they're dating and more likely to shop around and make sure they've hitched their wagon to the best possible option.

Not what you'd want to be compared to when looking for love (Getty Stock Images)
Not what you'd want to be compared to when looking for love (Getty Stock Images)

Advert

'But isn't this just cheating?' you ask, to which the answer is 'no, not exactly'.

To be considered infidelity, two people would need to have established an exclusive relationship. Roaching on the other hand involves being purposely vague and non-committal about your relationship status.

How to tell if someone is 'roaching' you

According to a recent article from Metro, there are several red flags which could suggest you're being roached by a date.

These are:

  • They don't want to talk about the status of your relationship or exclusivity
  • They will be flaky or noncommittal over plans
  • They will often cancel plans at the last minute
  • They are often uncontactable
Featured Image Credit: (Getty Stock Images)

Topics: Dating trends, Lifestyle, Sex and Relationships, Community

Brenna Cooper
Brenna Cooper

Brenna Cooper is a journalist at LADbible. She graduated from the University of Sheffield with a degree in History, followed by an NCTJ accredited masters in Journalism. She began her career as a freelance writer for Digital Spy, where she wrote about all things TV, film and showbiz. Her favourite topics to cover are music, travel and any bizarre pop culture.

X

@_brencoco

Advert

Advert

Advert

Choose your content:

a day ago
2 days ago
3 days ago
  • a day ago

    'Victimised' holidaymaker forced easyJet to refund £48 baggage fine by doing one thing

    Alison Evans was travelling with her nine-year-old son at the time

    Lifestyle
  • 2 days ago

    Woman makes heartbreaking plea as hair begins to fall out with no warning while on holiday

    Lozzy was diagnosed with alopecia after her friend spotted some of her hair was missing while on holiday

    Lifestyle
  • 2 days ago

    Doctor explains simple chia seeds error that can make you healthier if fixed

    Dr Karan Rajan has revealed there's a much better way to consume the superfood which can wield so many more benefits

    Lifestyle
  • 3 days ago

    Married swingers reveal three things they wish they knew before first spicy cruise with 6,700 people

    Bella and Jase have been swingers for over a decade and are regulars when it comes to spicy cruises

    Lifestyle
  • 'Sledging' is the dangerous new winter dating trend that people should now be very concerned about
  • What it means to be graysexual as more people are coming out
  • Micro-mancing is the new dating trend set to take over in 2025 and it's easy to do
  • People warned over 'floodlighting' dating trend that you might be guilty of without realising