People are discovering 2002 Yorkie 'not for girls' advert
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People are only just discovering the 2002 Yorkie ad which proved controversial at the time - with many saying now that it was simply 'genius'.
The advert shows a woman being denied a Yorkie bar after answering a series of ‘manly’ questions, failing to showcase her 'masculinity'.
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A male shopkeeper begins quizzing the woman, who is disguised as a man in order to be able to purchase the chocolate bar that is branded ‘not for girls’, about stereotypically male subjects.
As part of the interrogation to discover whether the customer was a man or woman, the shopkeeper asks: “You’re not a man are you?
“Explain the offside rule then…”
Something tells us our Lionesses would have something to say about that.
The next set of sexist things the customer has to do to prove her right of buying a Yorkie is to open a jar, not be scared of a plastic spider, decide whether they preferred stockings or tights, and the list goes on.
The Yorkie slogan in 2002 was: “Five big chunks of masculine chocolate. Yorkie... it’s not for girls.”
The advert has recently resurfaced on social media, with many people sharing their opinions, and it's safe to say they’re not holding back.
"As a girl I simply accepted the fact I would be arrested for attempting to buy a Yorkie," one person said on TikTok.
Over on Facebook, another wrote: "Yep, and I remember the massive kick off. I haven't bought a Yorkie since."
Others felt it was 'genius' however, not least because it prompted many women to head out to the shop in defiance - which, of course, was most likely Nestle's cunning plan all along.
“Ahh back in the day when people actually laughed at jokes," one said.
"If I could wish one type of person away it would be the ones who get p***ed off over jokes.”
Someone else added: “Never bought so many Yorkies in my life, how dare they say me, a girl, can’t have them. The advertising team were genius really, as not a lot of girls were buying them.”
Another agreed, writing: "My sisters ate more Yorkies than me, was proper genius. But so many people don't understand the difference between a joke and sexism."
When Nestle decided to put out this campaign in 2002, the marketing director at Nestle, Andrew Harrison, said: “Most men these days feel as if the world is changing around them and it has become less and less politically correct to have anything that is only for males.
“Yorkie feels that this is an important element of men’s happiness and is starting the reclaiming process of making a particular chocolate just for men.”
The 'It's not for girls' slogan and the no women sign were reportedly removed from the packaging in 2012.
Featured Image Credit: Nestle
Topics: Food And Drink, UK News
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