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Shoppers are going mad for ‘stunning’ watch brand that's drawing comparisons to designer counterpart

Home> Lifestyle

Updated 11:43 22 Jul 2025 GMT+1Published 15:50 7 Jul 2025 GMT+1

Shoppers are going mad for ‘stunning’ watch brand that's drawing comparisons to designer counterpart

And we've picked out a few more of our favourite timepieces from the brand...

This article contains affiliate links and LADbible Group will make a commission on anything purchased

Ellis Cochrane

Ellis Cochrane

Hunting for the perfect watch can be overwhelming due to the sheer volume of styles on offer, but there's one particular timepiece that's caught the attention of shoppers.

The stunning watch from a Swiss designer brand is currently sweeping the internet and earning blokes compliments wherever they go.

Shop here


Available with a choice of straps, it's even caught the attention of Hollywood megastars and was featured in season 1 of Jack Ryan.

One happy customer recently raved about the designer brand, saying: "The quality and time keeping is in the very same ballpark as my Omega watches. Top grades for excellent manufacturing and quality of the components.”

So, if someone you know has an upcoming birthday or you are looking for something to commemorate a special moment, such an anniversary, graduation or simply want to treat yourself, these are the ones to keep in mind...

Khaki Pilot Pioneer Mechanical

Image credit: Hamilton
Image credit: Hamilton

A reinterpretation of a military watch which was first produced for the British Royal Air Force in the early 1970’s, you can choose from a number of watch face and strap colours with the Khaki Pilot Pioneer Mechanical. The leather strap option will be available soon, with it costing £50 more than the textile strap, but both are equally striking.

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Khaki Aviation X-Wind

Image credit: Hamilton
Image credit: Hamilton

Featuring the first-ever drift angle calculator in a wristwatch, to help pilots calculate how crosswinds will affect their journey with more accuracy, the Khaki Aviation X-Wind Automatic Chronograph is ideal for those taking to the sky. Available with a tan leather strap or stainless steel, this design was featured in Independence Day: Resurgence and the hit TV show Reacher, respectively.

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Khaki Navy Frogman

Image credit: Hamilton
Image credit: Hamilton

For those who spend a lot of time on, or in, the water, the Khaki Navy Frogman Automatic will most likely be your best option. Water resistant up to 300 metres – or 30 bar – the original design was actually created for the U.S. Naval 'Frogman' teams, with it even appearing in the 1951 movie The Frogmen. As you might expect, technology has come a long way since then, with the latest iteration featuring underwater luminescence and a uni-directional rotating bezel to bring it right up to date.

Shop here


Khaki Field Murph Auto 42mm Bracelet Bundle

Image credit: Hamilton
Image credit: Hamilton

All wrapped up in a sleek box, this bundle is the one to lean towards if you're gifting a watch or want the option to change up the strap without having to worry about buying them separately. Both the durable black leather strap and the stainless steel bracelet mean it will work well for a variety of occasions, from everyday wear to more formal events.

Shop here


Featured Image Credit: Hamilton Watches

Topics: Shopping

Ellis Cochrane
Ellis Cochrane

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