Alton Towers fans can get £70 off annual Merlin Pass in huge Black Friday deal
Family days out don't come cheap, and the costs can soon add up when you're buying separate tickets for theme parks and attractions throughout the year.
If you're already planning a few family days out for the year ahead, you might be feeling a little concerned with how much it might set you back.
But before you worry, Merlin Entertainments has just dropped an unmissable deal for Black Friday, which means cheaper access to theme parks, historical sites, aquariums and zoos across the UK.
For a limited time only, families can save up to £70 on a Merlin Annual Pass, unlocking exclusive perks and up to a year's access to more than 20 top attractions nationwide.
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Offering incredible value, the Gold Standard Pass means that a full price ticket of £239 per person has been slashed to £169 per year, saving you £70 in total.
Theme park regulars will find it will work out far cheaper than buying individual tickets every single time, saving you hundreds of pounds a year.
A passholder recently took to recommend the experience: "The Merlin Pass gives access to some amazing days out for all ages and comes with some great perks."
They continued, "We've had the best year so far taking advantage of lots of theme parks, Sea Life centres and experiences."
"We also get free parking and discounts on food, drink, shop purchases and hotel stays. Love the fact you can spread the cost monthly if you want to."
The limited time deal is only running from 9 November to 6 December 2026, so families will need to act fast if they don't want to miss out on all of the fun.
The benefits of a Merlin Annual Pass:
An Merlin Annual Pass could unlock everything from adrenaline-fuelled rollercoaster rides at Alton Towers to wholesome Christmas celebrations at Warwick Castle.
As a passholder revealed, "It’s not all rollercoasters and theme parks. I have been impressed with the range and variety of places we can visit with our Merlin Annual Pass."
There's a packed calendar of seasonal events scheduled to take place for 2027, including even more festive magic at the LEGOLAND Windsor Resort.
While, Halloween favourites such as Scarefest at Alton Towers and Fright Nights at Thorpe Park are set to make a comeback next autumn.
Even more exciting is the brand new Minecraft World attraction at Chessington World of Adventures Resort, which is scheduled to open next year.
The £50 million project has been developed alongside Mojang Studios and will bring the iconic virtual world to life for fans of all ages. It will become the first major theme park land based on the bestselling video game franchise.
So, if you love nothing more than a day out with the family, grabbing an annual pass in the Black Friday sale could be the smartest decision you make all year.
Here's everything you need to know about the latest discounts available on Merlin Annual Passes. But be sure to take advantage of the deal before it ends on 6 December (2026).
Shop Black Friday deals on Merlin Annual Passes:
There are currently three tiers to choose from, so here are some key things to consider when deciding on the best Merlin Pass:
(*Perks T&C's apply, read here for more details)
Essential Pass WAS £139, NOW £99
- Up to 325 days entry to over 20 top UK attractions
- Includes access to Alton Towers Resort, the LEGOLAND Windsor Resort, SEA LIFE and more
- Instant digital Pass
- 10% off Fastrack*
- Discounted entry on exclusion dates
Gold Pass, WAS £239, NOW £169
- Up to 364 days entry to over 20 top UK attractions, excluding Alton Towers Fireworks
- Perks & benefits worth over £250
- Free parking (Save up to £15 per visit)
- Up to 50% off friends and family tickets
- Up to 20% off shopping & dining
- Up to 15% off short breaks
- And more
Platinum Pass, WAS £299, NOW £229
- Up to 364 days entry to over 20 top UK attractions with no exclusions
- Perks & benefits worth over £500
- Passholder preferred access
- Free parking (save up to £15 per visit)
- 4 free Bring A Friend tickets (one every three months)
- Free One-Shot Fastrack per visit
- Free Coca-Cola Freestyle Cup and two free refills
- £100 Short Breaks voucher
Topics: Theme Park, Black Friday, LADwallet
Samantha Price
