'Pokemon Princess' reveals collection of 60k cards reportedly worth £90m that she keeps locked in Swiss vault

Before you say anything, Jolina Gisèle is not an AI-generated model.

The Swiss heiress, 20, who is an actual person, went viral after unveiling a massive 60,000-card Pokémon collection, reportedly valued at £90 million.

Although the collection carries Jolina’s name, her father, Urs, calls it his ‘life’s work’ and his daughter’s inheritance, The Telegraph reports.

The family started collecting Pokémon cards in 2013, when Jolina was seven. She was a shy child and said the cards helped her make friends with other pupils.

“I felt like the coolest girl in school,” she told The Times.

Her father, a security entrepreneur, soon became heavily involved in collecting.

He said the family put much of their spare money into rare Pokémon cards rather than yachts, cars or diamonds.

Jolina Gisèle is said to have access to the largest collection of Pokémon cards in the world (Jolina Gisèle Collection)

“I've often shown it to children. It was fun. But since it became so valuable, it's been locked away and it's not the same. In the meantime, my daughter has other interests. There's no point in keeping it locked away in a high-security vault,” Urs explained.

The collection includes extremely valuable and rare cards, including a shadowless Charizard that can reportedly sell for as much as £740,000.

The family says they do not know exactly how much it has spent building the collection.

The cards are reportedly worth upwards of £90 million (Jolina Gisèle Collection)

Internet theories suggested that Jolina was merely an AI-generated front for a marketing campaign, but her father has now cleared the air.

It comes after she revealed the collection in a James Bond-style trailer back in April.

“We talked about it for a very long time and decided to do it. It was her idea to let go of her shyness. She's interested in style and clothes. Perhaps we didn't think about it enough. It really pushed her, doing the filming… She really is my daughter…,” he said.

Although Urs knows how the game works, he never actually plays it.

The family have received substantial offers for the collection (Jolina Gisèle Collection)

“My passion is collecting,” he told Luzerner Zeitung, according to a translation.

“The cards just look cool. You either fall in love with them or you don’t.

Jolina’s mother, says the family is considering selling their collection. “It has also increasingly become a burden,” she said.

And Urs has already received some pretty big offers.

“We would be very happy if someone could turn it into a museum so that these historic cards can be seen by everyone,” he added.

“However, several interested parties would like to act quickly due to the upward trend in the Pokémon market.”

The collection is kept in a high-security facility near Zurich, Switzerland, away from the family’s home.

But the exact location is not publicly disclosed for security reasons, Urs says.