• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
People vow to end their relationships after discovering viral 'Doritos theory'

Home> Lifestyle

Updated 21:10 16 Feb 2024 GMTPublished 21:05 16 Feb 2024 GMT

People vow to end their relationships after discovering viral 'Doritos theory'

The theory could shed light on some of your worst habits

Claire Reid

Claire Reid

Featured Image Credit: Kevin Sullivan/Digital First Media/Orange County Register/Getty Images/ Getty Stock Images

Topics: Social Media, TikTok, Health, Sex and Relationships

Claire Reid
Claire Reid

Claire is a journalist at LADbible who, after dossing around for a few years, went to Liverpool John Moores University. She graduated with a degree in Journalism and a whole load of debt. When not writing words in exchange for money she is usually at home watching serial killer documentaries surrounded by cats. You can contact Claire at [email protected]

Advert

Advert

Advert

A new theory based around the snack Doritos has got folks thinking it might be time to end things with their partners.

Yep - the Dorito theory is now gathering pace on social media, with more than half a million views on TikTok.

So what does it all mean? Well, according to one popular video - the theory is based around the idea that if you find yourself eating Dorito after Dorito without giving it much thought, then that attitude could spread to other areas of your life.

Sharing a deeper explainer of the theory, TikTok user Celeste Aria said: “One thing I can't stop thinking about is called the Dorito theory. I learned about this and now I see everything a little bit differently.

Advert

The Dorito Theory has people questioning their worst habits.
Pexels/Karolina Grabowska

“The idea is that only experiences that aren't truly satisfying are maximally addictive. So imagine eating Doritos. When you eat a Dorito and finish your bite, you're not fully satisfied.

"It’s not the same as eating a steak or eating really satiating food that's high in protein, where after you bite you really feel that fullness and that warmth of satisfaction.

“Eating potato chips is addictive because the peak of the experience is kind of when you're first tasting it and not after. There's nothing that exists that exists once the experience is done. The experience itself is not satisfying in the end. It’s kind of the micro-moment of having is the satisfying part.”

She goes on to suggest that this could apply to ‘lots of very addictive things in life’, such as social media consumption.

Advert

She went on: “Like the infinite scroll on TikTok, you're never satisfied after you engage in the behaviour, it's really just that micro-moment of hitting the scroll is when the dopamine comes.


“With Dorito theory - just this idea that things that aren’t actually satisfying are the ones that are maximally addictive and that’s why I want them - I think I can identify those areas and try to avoid them more effectively.”

She concluded: “It seems a little bit intense but I’d recommend actually trying to just remove anything that you think falls into the Dorito category.”

Advert

And it seems to have struck a chord with fellow TikTok users, with one person commenting: “Wow this is game changing.”

Another said: “My situationship is defo a Dorito.”

A third wrote: "You just improved my life my dear! *relabels that man in my phone as Dorito*."

Another said: "Yes. The men who barely give me what i need. I’ve been learning to give them up quicker once i find out."

While a final user added: “You can never get enough of something you don’t need.”

Advert

And while the theory may seem a bit unusual, psychologist Reneé Carr told USA Today that the theory is something that is worthwhile keeping in mind.

She said: “Not experiencing satiation when engaging in a particular activity or in a relationship can influence you into staying in a situation that is not truly satisfying, not healthy and not happy.

“Because you experience just enough satisfaction, we mistakenly think that full satisfaction is possible – leading us to stay longer or invest more energy unnecessarily.”

Choose your content:

8 hours ago
a day ago
3 days ago
  • 8 hours ago

    Brits left divided being told to never keep three types of food in the fridge

    'What is the point of even having a fridge?'

    Lifestyle
  • a day ago

    Dad suing Tui for £500,000 after suffering life-changing injuries during quad bike trip given as compensation for ‘smelly’ room

    Tony Holliday says he is no longer 'the same person that he was' after the horror ATV crash

    Lifestyle
  • a day ago

    Flight attendant reveals why the food is so bad on planes

    The food does taste different - but not for the reason you'd expect

    Lifestyle
  • 3 days ago

    'Smoking couple' on TUI plane turn airport into 'warzone' as Brits stranded for 17 hours and flight abandoned

    A couple were kicked off the flight after being caught smoking in the bathroom

    Lifestyle
  • Therapist of 45 years explains main reason why people cheat on their partners
  • Expert explains ‘real reasons’ why people cheat on their partners in relationships
  • What science says about people who have never broken a bone as weird theory goes viral
  • Woman who shared theory about posting partners on social media has left internet divided