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London Prices Taken To A New Level By Pint Of Ale Costing £13.40

London Prices Taken To A New Level By Pint Of Ale Costing £13.40

The bar says it is not making 'vast profits'.

Michael Minay

Michael Minay

We all know the London price rule, right? Double whatever is considered an average price and you've near enough got it.

The average UK house price outside the capital? £223,000. The average London home? £482,000.

The price of a particular pint in this London pub? £13.40.

And no, you've not read that wrong. Thirteen pounds and forty pence.

The Rake bar, in Borough Market, came under the wrath of social media after a pint of Cloudwater ale went on sale.

A tweet, from user Kat Sewell, showed that a pint of Cloudwater North West Double IPA costs the absurd amount - with half a pint costing £6.70 (so not let off there either).

Understandably, many weren't happy with what they saw.

The company that runs the pub, Utobeer, issued a statement on Thursday saying that it was not to blame for the high price.

It read: "We are not making 'vast profits' we work to a margin like all businesses and if we stopped we'd start losing money and eventually go out of business.

"Cloudwater will not deliver directly to us unless we order a pallet from them and if you know the Rake you'll also know we do not have the space to store a pallet; so this being the case we have to order through a distributor who will obviously put their margin on it."

Credit: Cloudwater Brew Co

The beer itself is 9 percent in strength, making it a strong IPA - which the pub is charged £130 for a 20-litre keg.

Distributor Euroboozer denied it was to blame though.

In their own statement, they said: "The difference in our price compared to Cloudwater's list price is minimal. Our gross profit on this keg is £22.39.

"When the cost of good beers goes over a certain price, we adjust our margins... and then adjust our pricing accordingly. As a result we have taken a good 25-30 percent hit on our usual overall margin here."

Last year, Business Insider stated that Herefordshire was the cheapest place in the UK to find a pint of beer, at £3.21 on average.

Yorkshire, Derbyshire, Cumbria and Worcestershire were the other counties to round out the top five to help you save your pennies.

Featured Image Credit: Google Maps

Topics: Pubs, Beer, London