Aldi Cheekily Responds To Lurpak Rising To £9 In Supermarkets
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Shoppers have been left stunned by the inflated price of butter at many of the UK's top supermarkets.
A 750g tub of Lurpak was spotted by one shopper at a whopping £7.25 at their local Sainsbury's store.
Aldi - well known for instigating social media battles against its competitors (#FreeCuthbert) - has since responded to the news of the rising butter prices.
Responding to a report by Sky News of a shopper finding a 1kg tub of Lurpak for a hefty £9.35, Aldi saw an opportunity to advertise its own product and swiftly took it.
"Meanwhile nordpak still gives you change from £3," it tweeted.
The response has gained over 10,000 likes and hundreds of comments, with many Twitter users flocking to the post in support of the store.
One user even branded it as 'far superior'.
meanwhile nordpak still gives you change from £3 https://t.co/pAT4UWUzZs
— Aldi Stores UK (@AldiUK) July 5, 2022
However, other users had questions.
One asked whether Aldi's butter totalling under £3 is for a 1kg pack.
An employee named Diarmiad replied: "We only have the half kilo ones currently, but still great value!"
Another contested the supermarket's inflated lemonade prices.
"But your cheapest lemonade went from 19p to 23p hate Inflation!" they lamented.
"We're not a fan of it ourselves, but we do all we can to keep our items as affordable as possible," Diarmiad responded.
We're not a fan of it ourselves, but we do all we can to keep our items as affordable as possible. - Diarmiad
— Aldi Stores UK (@AldiUK) July 6, 2022
The Aldi worker continued to make jibes at other supermarkets in the comments too.
One user voiced that Nordpak is actually 'tastier than Lurpak'
"But even if this wasn't the case how can Lurpak justify that price when supermarket own brands are a fraction of the price!!" they said.
Diarmiad joked: "Maybe some people like the idea of taking out another mortgage to buy butter? How the other half live!"
You mean you DON'T want to go into debt for butter? Can't imagine why.. - Diarmiad
— Aldi Stores UK (@AldiUK) July 6, 2022
One Aldi customer expressed their extreme gratification to the store for maintaining its low prices amid the cost of living crisis.
They said: "Genuinely grateful for Aldi's prices during these times - they are a crucial factor in keeping my household able to afford decent quality food at the moment."
As one summed up: "Aldi reigns supreme."
Diarmiad concluded: "New day, same story!"
If you've been affected by any of the issues in this story, you can find more information about where to get help from Turn2Us via their website.
Featured Image Credit: Alamy
Topics: Aldi, Food And Drink, Twitter, Social Media
