Shoppers have been left stunned as the price of butter has hit more than £7 in a popular UK supermarket.
Those making their weekly food shop at Sainsbury’s are in for a shock after it was discovered that a 750g tub of Lurpak is currently on sale for £7.25 at the supermarket giant.
The Danish butter brand, which is a household name in many homes across the country, has hit what appears to be an all-time high for the price of the product.
Just today, LADbible confirmed that the cost of a 750g pack of its lightly salted spreadable butter was in fact listed for £7.25 on the Sainsbury’s online store.
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Sainsbury’s told LADbible in a statement: “We’re committed to offering our customers great choice and value. As well as branded options, customers will also find our own brand options for as little as £1.10.
“Butter is also part of our Sainsbury’s Quality, Aldi Price Match campaign, where customers can find a 250g block of butter for £1.75 (salted or unsalted).
“For further background, the price of products will be influenced by a range of factors, including manufacturers' costs, and we are doing all we can to mitigate rising costs where we can."
Arla Foods, the company who makes Lurpak, has confirmed to LADbible that the price hike of their products in some stores is due to 'farmers facing a similar situation' in terms of the cost of living crisis.
A representative of the dairy brand said: “We understand that recent inflation in food price is hitting many households really hard right now.
"Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months.
"While we don’t set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce. Prices on the shelves have had to rise in recent months to ensure our farmers can continue supplying the products that we all enjoy.”
Arla Foods did not comment on the recommended retail price for a 750g tub of Lurpak spreadable.
Meanwhile, in ASDA, the same sized tub of Lurpak butter is priced at £6.00, while it is a much more manageable £5.30 at Tesco.
The news emerging on the inflation of this particular product comes as the country is experiencing its worst cost of living crisis since the 1970s due to a skyrocketing rate of inflation.
Back in March, it was reported that inflation hit a new 30-year peak, meaning that our household items will continue to get more expensive.
Prices rose by 6.2 percent over the 12-month period to February, as we saw fuel, food, and energy costs spiralling out of control.
Even Martin Lewis - the Money Saving Expert himself - previously said there is 'virtually nothing' he can do to help people out during this crisis.
Prices are rising at such an exponentially faster rate than wages at the moment that the Bank of England believes inflation could hit double digits this year.
Top economists have even warned that we're all in for a tight couple of years, as a perfect storm of financial and political pressures combine to leave us with less cash and more tough choices to make.
If you've been affected by any of the issues in this story, you can find more information about where to get help from Turn2Us via their website
Topics: UK News, Shopping, Food And Drink, Money
Gabriella Ferlita