WeatherTech CEO David MacNeil Creates $6 Million Super Bowl Ad About His Dog
The head of a company has forked out a whopping $6 million on a Super Bowl ad about veterinarians saving his dog.
If someone ever asked you what you'd do for your pet, you'd probably reply with something like: "Whatever it takes."
But WeatherTech CEO David MacNeil has really put his money where his mouth is by thanking the specialists who saved his beloved golden retriever Scout.
An aggressive cancer was found inside Scout during a scan last year and he was given just a one per cent survival chance. The disease was attacking the dog's blood vessel walls inside his heart and his future looked bleak.
Despite the extreme odds against him, David asked the vets to treat his pet with everything they had.
"There he was in this little room, standing in the corner...and he's wagging his tail at me. I'm like 'I'm not putting that dog down. There's just absolutely no way.'"
That sounds totally fair.
Scout was taken to University of Wisconsin-Madison School of Veterinary Medicine, where he underwent chemotherapy and radiation.
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Incredibly, the Golden Retriever's tumour shrunk by 90 per cent, thanks to the treatment. Now, the tumour has pretty much vanished.
When you find out that your dog is going to live a lot longer than you thought, what do you do? Well, for David MacNeil, he wanted to thank the staff that saved Scout's life.
But instead of making a massive donation to the university, he thought it would be better to showcase the hark work the staff did on Scout on the world stage. So he made an advertisement for the Super Bowl.
Arguably one of the biggest sporting events on the calendar, it costs an absolute fortune to advertise a product during the match, which will take place this Sunday. But for David, it's totally worth it.
School of Veterinary Medicine dean Mark Markel reckons the advert will go a long way in promoting everything they do.
"This is an amazing opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide," he said.
"So much of what's known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. We're thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too."
Now that's what you call love for a pet.
Featured Image Credit: WeatherTech
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