A woman claimed she lost out on £25,000 of earnings after getting in trouble with Instagram for posting a video of her dogs.
Rochelle Marinato is the managing director of Pilates World Australia, and in June last year, Sky News Australia reported that she got an email from Meta after she shared a video on her personal account.
The Instagram video featured her three dogs looking out of a window. Still, Rochelle said it resulted in her getting an email telling her she'd breached the social media site's guidelines on 'child sexual exploitation, abuse and nudity'.
Both Rochelle's personal account and her business account were suspended despite her insisting 'there were no humans in the video'.
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The mum-of-four got in touch with Meta, the company that owns Instagram, Facebook and WhatsApp, a total of 22 times in an attempt to appeal the suspension, but she said she was denied by Meta AI and had her accounts disabled.
“I received an email from Meta letting me know my account had been suspended," Rochelle said as she further claimed being booted off social media had cost her about $50,000 AUD (£25,000) in reduced sales.
She had her legal representative send letters to Meta's offices in California and Sydney, but that did not bear fruit.
Turning to a third party, she had to pay to recover the accounts, she said the 'business was being impacted so significantly that I was willing to take the risk'.
She said: "We did pay them, and I thought it was probably a scam, but at that point, I was so desperate, business was being impacted so significantly that I was willing to take the risk, and it worked, and we got our accounts back."
Rochelle said she found it 'really heavy' to think such a serious warning had become associated with her social media activity, with her reckoning the AI's decision to ban her cost both money and reputation.
“It's really heavy, actually, to think that is something that's going to be associated with my business name and with my digital footprint. It's really, really scary, and all because of a mistake by AI," she said.
“So it's impossible to know what Meta will find a breach and what it won't, because that video was of three dogs."
A Meta spokesperson told Sky News Australia: "We’re always working to improve the enforcement of all our policies to help keep our community safe.
"We haven’t seen evidence of a significant increase in incorrect enforcement."
LADbible Group has previously contacted Meta for comment.
Topics: Meta, Social Media, Business, Dogs, Instagram, Australia, Animals
Joe Harker