BrewDog has announced it is opening its biggest bar in the world, promising to ‘pull out all the stops’ with the new 27,500 sq ft unit set over two floors.
The new space will be coming to central London next month, with the Scottish craft brewer now operating more than 100 bars across the country.
Housed inside The Sidings at the newly developed Waterloo Station, the new bar and restaurant will also be home to co-working spaces and pods, a micro-brewery, a Grind café, duckpin bowling alleys, a podcast studio, meeting rooms, a not-for-profit floristry and a retro ice cream van serving Hackney Gelato.
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As well as all that, there will also be a cocktail hideaway with its own secret entrance – a collaboration between BrewDog and London mixologist Rich ‘The Cocktail Guy’ Woods.
Meanwhile, the Waterloo Podcast Project will be a fully equipped podcast studio for ‘those looking to record their existing audio adventures or launch a new podcast onto the airwaves’, with BrewDog celebrating the launch by giving away 100 free recording slots to podcast creators.
The site will open on Thursday 18 August, with the first 200 people through the door given the chance to win a pair of tickets to visit BrewDog Las Vegas.
Those visiting the following day (Friday 19) could win free beer for a year, with the opening weekend also boasting a ‘truly epic musical line-up of bands and DJ sets’.
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James Watt, chief executive of BrewDog, said: “Our plans for BrewDog Waterloo are as exciting as the city it lies at the heart of. This is our new flagship bar for London so we are making it a true destination.
“From enjoying a morning artisan coffee in our Grind café to stopping in for a post-work pint, you’ll be able to take your commute to the next level. Record your own podcast, explore our hidden cocktail bar, or stoke some competition with a game of duckpin bowling or ping-pong. BrewDog Waterloo has something for everyone, and we cannot wait to open our doors this August.”
Rich Woods, The Cocktail Guy, added: “I'm very excited to be working with BrewDog and realising the potential of this unique London site. I’ve followed BrewDog’s rise over the years and find myself fortunate to now be working alongside them and I look forward to a long and stellar partnership.
“Just like the venue itself, I will be taking inspiration from the classic speakeasy. The cocktail menu sees such classics as the New York Sour and Margarita, reimagined using modern techniques, to deliver both impactful and delicious drinks.”
Topics: UK News, Food And Drink
Jess Hardiman