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The special new eggs are half milk chocolate and half white chocolate, and have been distributed far and wide as part of Cadbury’s ‘How Do You Not Eat Yours’ competition.
The premise is pretty simple: if you unwrap your Creme Egg and find it’s one of the rare half-and-half versions, you simply call the number printed on the foil wrapping to register the winning egg.
You’ll then be asked a number of verification questions, all the while making sure you’re NOT tempted to eat the egg – however delicious it may look.
Cadbury says you may even be required to send photographic proof of you ‘not eating your winning egg’, so don’t think you can get away with a cheeky nibble.
There are just six eggs worth the top prize of £10,000, with each hidden in an Asda, Co-op, Tesco, Sainsbury’s and Morrisons store and an independent retailer.
There are also three eggs worth £5,000, which can be found in a Waitrose, One Stop and a Booker shop, along with four eggs worth £1,000 that will be hidden at an Iceland and Booths store.
A total of 12 eggs carrying a prize of £150 will be in Poundland shops, with the remaining eggs winning you £50 a pop.
Cadbury explains on its website: “To enter, purchase a Cadbury Creme Egg from any retailer advertising the promotion in-store during the promotion period.
“Half milk chocolate half white chocolate Cadbury Creme Eggs will be fairly and randomly distributed amongst stocks of single regular Cadbury Creme Eggs under the supervision of PromoVeritas, the independent promotional verification service.
“If on opening your egg, you find that you have found one of the half milk chocolate half white chocolate Cadbury Creme Eggs, then call the phone number (during office hours only) that is printed on the ticket under the foil on the winning unit to find out how to claim your prize.
“Keep this ticket as we will require it to validate your claim. Prize value will be stated on winning ticket. When you call, you will be asked to answer a series of verification questions including the unique code on the ticket, the retailer it was purchased from, plus the date and location of purchase.”
The winning eggs started to be ‘randomly distributed’ from 26 December last year, up until 17 April this year.
All prizes must be claimed by 17 June 2022, with the competition open to all UK residents aged 18 and over.
Lyndsey Homer, brand manager for Cadbury Creme Egg, said: “When we celebrated our Golden Goobilee last year, we were absolutely blown away by the response to our golden eggs and this year, we wanted to continue that buzz in true Creme Egg fashion.
“We’ve flipped our iconic ‘How Do you Eat Yours?’ tagline on its head, challenging our fans to resist the temptation of the nation’s favourite gooey chocolate egg in order to collect their prize.
“Not only that, but we have doubled the potential prize offering and our team have taken the care to individually hand-dip these absolutely delicious half white and half milk chocolate Creme Eggs.”
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