A man has managed to eat a whopping 50 Cadbury's Creme Eggs in just 24 minutes.
I'm not sure if I'm impressed or horrified.
Max Stanford, from Brixton who runs the Maxvsfood YouTube channel, took on the incredible food challenge earlier this week, which saw him working his way through more than four dozen of Creme Eggs in under half an hour with just some water and a bit of milk to help wash them down.
Revealing the toughest part of the challenge Max said: "It was definitely the shell, you'd think they'd not be too bad - I even thought that after eating one beforehand in about 10 seconds easily.
"But they're so dense and hard, you have to really chew before you get to the centre that's really sugary and thick. It's basically really hard to eat chocolate fast.
"After about 20 the sugar rush hits you and while you might not necessarily feel full your body is just like, 'I don't really want that'."
Talking about his technique, he added: "I had water - it sounds weird - but warm water helped break it down a bit, but by the end, I was also drinking lots of different types of milk and things like that as well to mix up the flavour too."
Rather you than me, mate.
As you can probably imagine after taking on 1.3kg of sugar in a single sitting, Max felt a little worse for wear the next day.
"It's a bit like if you had a big drinking session," he explained.
"Your body is telling you, 'you can't function that well on this'.
"It's weird because there are so many calories in them despite there not being much quantity, so you feel full but you don't at the same time.
"You know you don't want to eat anymore and have a sugar crash the next day.
"You want to be hungry then, because they're not nutritious and you're running on empty calories."
Despite feeling like he'd had a night on the ale the next day, Max is happy he took on the challenge and said it helped him fulfil a childhood dream.
He said: "As a kid, I used to love getting all the different Easter eggs so I suppose this is a kid's dream come true to be able to eat 50."