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Cadbury Unveils Huge New Change To Packaging So People 'Don't Wolf It Down In One Sitting'

Anish Vij

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Cadbury Unveils Huge New Change To Packaging So People 'Don't Wolf It Down In One Sitting'

Cadbury has launched a new design feature that encourages chocolate fans to not 'wolf down' a whole bar in one eating.

The innovative packaging is being described as having 'memory technology solution' so people can enjoy their sealed bars for later.

Dubbed as 'twist to seal, save for later', it's aimed for those trying to limit their chocolate intake in the more health conscious society that we live in.

The company have called it 'mindful snacking' and have a 'commitment to encourage healthier snacking'.


Your favourites - Dairy Milk, Wispa, Double Decker and Boost - are set to be featured in the new change, reports The Mirror.

Credit: Cadbury
Credit: Cadbury

Cadbury brand manager Kelly Lawrence said: “We’re so excited to announce the new twist wrap packaging for our Duos range this year.

“We’ve put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way.


“We are excited to see what they think of this new product.”

She added: “Duos twist and seal are a great option for when you want to indulge in a sweet treat and then easily reseal and save the remainder of the product for later.”

Twist and seal wrappers are set to hit shelves this month.

Well, if you're feeling a bit guilty about demolishing a whole bar of that sweet stuff in one go, it might not be all bad news.

Credit: Alamy
Credit: Alamy

Apparently, eating chocolate in the morning (in moderation of course) might actually help you lose weight.

According to a 2021 study, eating milk chocolate for your first meal of the day can provide some unexpected side effects - such as helping your body burn fat.

Researchers at Brigham and Women's Hospital in Boston, US, gave 100 grams of milk chocolate to 19 post-menopausal women within one hour of waking up and then again one hour before they went to sleep for two weeks.


You'd probably expect that a couple of weeks of that diet would soon see the pounds beginning to to pile on, but that's not actually what happened.

Instead, results found the chocolate intake made no difference in the participants' weight and actually aided weight loss.

The study suggested that eating chocolate in the morning can actually help burn fat and reduce glucose levels in the blood. 

To get technical about it, the reason behind this may be down to the chemicals in cocoa, which chocolate is made out of. Called flavanols, they supposedly increase fat oxidation.

Featured Image Credit: Alamy

Topics: Food And Drink, UK News

Anish Vij
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