As such, when the promise of a 'free Cadbury Easter basket' popped up, it started to spread rapidly across WhatsApp and social media.
Had this sent to me from loads of family members on WhatsApp this morning. A Free Cadbury Chocolate Basket! Spreading like wildfire with a shortened Russian URL. Probably worth telling your folks not to click it.. pic.twitter.com/Yzqx5xxfZA— James Murphy 🇺🇦 (@jwmurphy) March 31, 2022
Sadly though, the free Cadbury Easter baskets don't exist – it is, in fact, just another scam.
Cadbury confirmed the sad news in a statement, urging customers to resist the temptation of the free choccy trap.
"We've been made aware of circulating posts on social media claiming to offer consumers a free Easter Chocolate basket," the chocolate purveyor said.
"We can confirm this hasn't been generated by us and we urge consumers not to interact.
"Your security is our priority and we're currently working to resolve this."
We’ve been made aware of circulating posts on social media claiming to offer consumers a free Easter Chocolate basket. We can confirm this hasn't been generated by us & we urge consumers not to interact. Your security is our priority & we’re currently working to resolve this.— Cadbury UK (@CadburyUK) March 31, 2022
In additional bad Cadbury news, the classic Dairy Milk has only gone and shrunk.
The 200g bar is now 180g – but it will still set you back two quid.
US parent company Mondelez, which acquired Cadbury in 2010, said that inflation is to blame.
A spokesperson told LADbible: "We're facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it's ingredients, energy or packaging – and rising inflation.
"This means that our products are much more expensive to make.
"We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we've had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy."
Who knew that inflation could cause shrinkage, eh?
You can find information about spotting and reporting scams on the Citizens Advice website.