Drinkers warned against using terms like 'pub crawl' and 'happy hour'
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If you're heading out for a drink this Christmas - I mean, come on - you might want to watch the language you use.
Members of the Campaign for Real Ale (Camra) have been encouraged to avoid using certain words or phrases in order to make the festive period as inclusive as possible.
According to a message sent out to members, terms like 'happy hour' and 'pub crawl' are to be avoided.
Instead, it's hoped that punters will replace these with phrases such as 'savour a pint' and 'pub tour'.
"We want to connect in a positive way with everybody. We are welcoming to all," said the message published in the Sun.
"Avoid 'lad culture' overtones which can be alienating to many. Beer banter is fine, just make sure it's inclusive to everyone.
"Terms such as 'pub crawl' and 'happy hour' should be avoided. Instead, use alternatives such as 'pub tour' and encourage the 'savouring of a pint'. Empathy with our members is paramount.
"Treat your colleagues to a drink after work, rather than 'join the lads for a swift few'."
Speaking to the outlet, one member said they couldn't get their head around the suggested changes.
"I have never in my life met a person who believed that a pub crawl literally meant drinking so much that you could not get to the next pub other than on all fours," they said.
While another defiant member added: "Just call it what you want and don’t be cowed or bogged down by what terminology Camra deems is safe.”
Conservative MP Bob Blackman also didn't react well to the news.
He told LBC: "I've been a member of CAMRA since it started and I'm male, pale and grey. All sorts like drinking good beer.
"It is not a question of if you are male, female or black or white."
Responding the reports, Camra's boss Tom Stainer said that the body wants to make sure the festive period is an enjoyable time for everyone.
He said: "Our brand guidelines were updated to provide guidance to our volunteers on fostering an inclusive and welcoming Camra experience for all."
LADbible has contacted Camra for a comment.