Police have released CCTV footage of a missing mum-of-three's last known movements after she disappeared last week.
Gaynor Lord, 55, vanished last Friday (8 December) after leaving her workplace in Norwich.
She has not been seen or heard from since - but her olive-coloured coat was discovered in the River Wensum.
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Police said it was likely that Gaynor had 'entered the water', while specialist divers have since joined the search.
But cops are still trying to piece together the lead up to her disappearance while continuing the hunt for her, prompting the force in Norwich to appeal to the public for help with the investigation.
The retail assistant was seen leaving her workplace, Jarrolds department store, on CCTV footage at 2.45pm, which was an hour and 15 minutes before her shift actually finished.
She then hurriedly starts to make her way through the city centre; rushing along London Street, carrying her coat and handbag, before hastily crossing Queen Street and heading to Norwich Cathedral.
The final images of Gaynor, captured at 4.01pm, show her walking along St Crispins Road towards Pitt Street before going up St Augustines Street.
Later that evening, her possessions were found scattered across the nearby Wensum Park by a member of the public, who reported it to the police.
Gaynor's ID was inside her handbag, while her clothing - including a white shirt, yellow vest top, two rings, her phone and glasses - were found in the park in 'various locations', cops said.
Her coat was then found in the River Wensum, leading to a huge hunt below the surface aided by specialist underwater search teams from Lincolnshire Police.
The park has been closed since Saturday (9 December) as investigations continue.
Gaynor is married and described as 5ft 6 inches tall, with blonde shoulder-length hair in a bob.
Norwich's policing commander, Superintendent Wes Hornigold, said they are especially keen to hear from anyone who may have saw Gaynor between 2.50pm and 3.23pm.
He said it is 'not clear where she goes inside the cathedral grounds during this time'.
Supt Hornigold also revealed that his officers had been 'linking in' with Lancashire Constabulary to take heed of 'any of the lessons learned' from Nicola Bulley's disappearance.
The mum-of-two went missing after dropping off her daughters - aged six and nine - at school on 27 January, having taken her dog for a walk by the River Wyre in Lancashire.
An inquest later heard that Nicola was alive when she fell into the water and died as a result of drowning.
Olivia Burke