A celebrity boxing match held at Wembley Arena ended up in chaos after a YouTuber headbutted his opponent in the first round.
An 'influencer event' with a headliner fight between Deji and Alex Wassabi featured an undercard bout between British YouTuber Ryan Taylor and American Instagram star DK Money.
Any chance of a good fight between the pair was scuppered when Taylor proceeded to headbutt his opponent just moments of the bout starting.
DK Money was floored by the headbutt while Taylor was sent to his corner and immediately disqualified for his actions.
It's unlikely that professional boxers Anthony Joshua and Derek Chisora would have been impressed as they spectated the fight at Wembley.
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Plenty of others who watched the fight took to social media to slam Taylor for his headbutt, complaining that YouTuber boxing had ended up being a 'shambles' and wondering why they had spent money to watch non-professionals fight.
Taylor was branded 'disgusting' and 'messed up' for headbutting his opponent while others on social media wrote that he had 'ruined the fight' with a display that was all the more 'embarrassing' for being watched by professional boxers like Joshua and Chisora.
As he was commentating the bout Joe Weller chipped in to say Joshua must have been 'embarrassed' to see the headbutt.
With tickets to get into Wembley costing at least £36 and ringside seats setting you back £146, many spectating the bout might have expected a better quality of fight than to see one man headbutt another within the opening seconds of the bout and get immediately disqualified.
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According to the Daily Mirror, Taylor later complained he'd been hit too low by his opponent and thought the referee should have noticed it.
As for the other results on the night, Deji lost the third boxing match of his career as Alex Wassabi was awarded the win on split decision in his boxing debut.
The YouTuber, brother of KSI whose boxing bout with Logan Paul helped launch celebrity boxing into popularity, had promised to retire if he went three defeats out of three in his burgeoning boxing career.
Whether he keeps that promise remains to be seen, but he was beaten by his opponent on the night despite hopes that the judges might spare his blushes.
Joe Harker