Custom-made LEGO figurines of Ukrainian President Volodymyr Zelenskyy and molotov cocktails have netted thousands of dollars in donations.
Vice reports Citizen Brick's campaign to help those affected by the Russian invasion into Ukraine has brought in more than $16,000.
The independent, Chicago-based retailer prints its own designs for LEGO, and has, in the past, mocked up some notable set pieces that include a Lego strip club, a Breaking Bad logo set and even a Squid Game figure.
But now they’re selling these custom-designed LEGO pieces to provide medical aid in Ukraine and the surrounding countries also affected by the war.
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Citizen Brick announced on their Facebook page that 100 per cent of profits would be going towards Direct Relief, which is a leading humanitarian charity assisting doctors and nurses in helping vulnerable communities by adequately equipping them with medical resources.
They wrote: “In light of the recent invasion of Ukraine by the Russian military, Citizen Brick has decided to raise donations to help Ukrainian refugees.
"During tomorrow's sale, shoppers will have a chance to purchase these two custom items—the Molotov Cocktail ($10), and President Volodymyr Zelenskyy minifig ($100). Supplies will be very limited.”
Since the Ukraine's official Instagram account posted about these mini-figurines, business has gone through the roof.
Citizen Brick says it will be ordering more pieces to keep up with the demand.
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“We're scrambling to make another batch since this got picked up on the Ukrainian Instagram page,” they wrote.
However, Citizen Brick is not the only business supporting the people of Ukraine as many brands are also stepping in to raise funds for the war-stricken nation.
Earlier this month, Starbucks CEO Kevin Johnson announced that the popular coffee chain would stop operations in Russia.
The Starbucks Foundation has also contributed US $500,000 to World Central Kitchen and the Red Cross for humanitarian relief efforts for Ukraine.
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Apple also said they would be doing their bit by ceasing product sales and exports in Russia.
CEO Tim Cook also announced they would match donations at a 2:1 ratio while assisting employees stuck in Ukraine.
Many citizens have also taken it upon themselves to raise funds for humanitarian aid as many children in the UK are hosting fundraisers to help out.
Save The Children said they had seen an ‘unprecedented amount’ of money raised by children since Russian troops began wreaking havoc in Ukraine.
They said on average, each child has raised £1,400, offering drive-by haircuts, bake sales and by selling homemade hot chocolate to help vulnerable Ukrainian children and families stranded by war.
Charisa Bossinakis