A former guest on The Jeremy Kyle Show has unfortunately passed away.
Well-known for his face full of tattoos, Dean 'Mad Dog' Hulse died 'peacefully in his sleep' last Sunday (26 February) according to his family.
Hulse, from Walsall, West Midlands, first entered the public sphere after making a very memorable appearance on a 2011 episode titled: 'How Could My Boyfriend Destroy His Own Face?'
The Jeremy Kyle Show went on to produce a staggering 3,320 episodes between the years of its first airing right up until its final episode in 2019.
One of the most famous episodes of involved the likes of Hulse who backed his extreme body modifications.
When questioned in the 2011 episode about his face tattoos, he revealed: "I don’t care what I look like.
"I am who I am, if people don’t like me for who I am, they can do one."
"What’s wrong with it?" he asked before noting, "I’m still the same person inside."
The drama followed the then 27-year-old who made the decision to leave his girlfriend, Catherine, very unhappy with his new inked-up look.
The new look in question involved Hulse getting his entire face tattooed in a skull design.
Catherine, who was completely shocked by Hulse's latest tattoo, told Kyle that she assumed he was just joking when he first suggested the idea.
Equally baffled, Kyle responded: "I’m slightly struggling as to why anyone would have a skull tattooed on their face."
The host ended the episode saying that Hulse looked 'ridiculous'.
Hulse's family have since set up a GoFundMe page for him titled: "Let’s give him the send of he deserves."
Family member, Donna Cattell wrote on the page that Hulse touched 'a lot of people's hearts'.
"Many of us will always have a story to tell about him," she said, "he was a one off, a one in a trillion."
The fundraising page went on to confirm that Hulse died 'peacefully in his sleep' on 26 February.
"I want to set up a GoFundMe just to help with [his] funeral to give him the send off he deserves," Cattell added.
"I want to take the burden away from his loving family. He has left a lot of people heart broken."
Explaining to donators that 'every little bit helps', Cattell ended by telling supporters: "Thank you everyone.
"Let’s show the family how much he’s loved and Deon rest in pure paradise.
"We all love ya kid."