KSI says Tesco won't stock Prime energy drinks over security fears
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While this may not make sense, because surely a big supermarket would want to have the constantly in-demand product flying off the shelves, there's actually a very understandable reason behind it.
As fans of the rapper, YouTuber and boxer wait to get their hands on a bottle of the sports drink, KSI has responded to a tweet shared by a Twitter account called Prime Tracker about Tesco not selling the item due to struggles securing stock from the drink's UK manufacturer, Refresco.
However KSI - real name Olajide Olayinka Williams Olatunji - offered some insight into the situation.
"We have the supply lol," he tweeted. "Tesco just told us that the security cost to protect shoppers would cost more than they were willing to spend based off the prime demand. That’s why it won’t be in Tesco. They’re waiting for the demand to go down."
So, the UK's biggest supermarket is waiting for demand to go down before selling it themselves.
LADbible has contacted Tesco for comment.
Prime, which was co-founded by KSI and Logan Paul, quickly flew off the shelves after it was launched in the UK back in July via Asda.
The same month, a Tesco shopper asked the retailer on Twitter if it plans to sell the drink and things seemed hopeful at the time.
“There is still no set date at the moment I am afraid for the prime drinks coming into store,” a spokesperson replied. “We are planning to stock them and it is something we are working on.”
Shoppers filmed chaotic scenes when the drink made its way onto Aldi shelves in December. Have a look below:
Aldi had announced that the drink would be available nationwide on 29 December - and crowds of people were pictured outside shops in the early hours of the morning, while the intense scenes in-store have also been shared online.
It seems Tesco doesn't want similar chaos descending on its 2,814 UK stores any time soon.
Prime Hydration Drink featured as a 'specialbuy' in Aldi, meaning that shoppers were limited to just one bottle of each of flavour per person.
Around 20 calories per bottle, fans were able to choose from four different flavours in Aldi: Blue Raspberry, Lemon and Lime, Tropical Punch and Ice Pop.
Earlier this month, former rivals Paul and KSI announced a brand new flavour, Strawberry Watermelon.
The sugar-free drink is 10 percent coconut water and contains electrolytes, B vitamins and BCAAs.
Featured Image Credit: KSI/Instagram/Robert Convery/Alamy Stock Photo
Topics: KSI, Food And Drink, Tesco, UK News