• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Bizarre Vegan Burger ‘That Tastes Like Human Flesh’ Wins Prestigious Award

Home> News

Published 04:49 5 Jul 2022 GMT+1

Bizarre Vegan Burger ‘That Tastes Like Human Flesh’ Wins Prestigious Award

Swedish food company Oumph! has been recognised globally for its unique gourmet creation.

Charisa Bossinakis

Charisa Bossinakis

A vegan burger that tastes like ‘human flesh’ has won a prestigious Cannes Lions Festival of Creativity Award.

Swedish food company Oumph! has been recognised on the global stage for its unique gourmet creation that, according to them, has the texture of human flesh.

Ummm yum, I guess?

Oumph! Co-founder, corporate chef, and head of Innovation, Anders Linden, was ‘excited’ about the Cannes win while marvelling at how far food technology has come.

Advert

He said: "Developing a plant-based burger that tastes of human meat was exciting, and a little bit scary, and then for this campaign to win in Cannes is incredibly exciting! 

“We developed this burger in no time as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plant.”

According to a press release issued by the company, Oumph! invited patrons to a Halloween event last year to try the world’s first ‘plant-based burger resembling human meat’.

The burger is made from mostly soya, mushrooms and wheat protein as well as plant-based fats and a ‘mysterious’ spice mix, which, to be frank, sounds quite ominous.

Advert

Global Brand Leader at Oumph! Henrik Åkerma said that he wanted the burger to push boundaries and challenge people’s food perceptions.

He added: “As a small brand we need to be bold and ready to push some boundaries to break through, and I think this campaign is a good example of us doing just that.”

When Oumph! dropped a chilling Halloween-themed promotional video advertising their new product last year, it was met with a divisive response.

Some were curious to try the plant-based burger, as one person wrote: “This is most likely the best burger you will ever have the pleasure of eating. A real exquisite delicacy.”

Advert

Another commented: “I want it! Vegan for the animals.”

A third person said: “This is beyond epic hahaha.”

While another wrote: “Awesome!! Go vegan and never skip on the fun.”

However, many were disturbed by the concept.

One person said: “And how would they know what that tastes like?! How demonic.”

Advert

Another wrote: “So disgusting. I’m sorry, but I will not consider buying anything from this company in the future. I have so many questions now. Ugh...who came up with this? Why would anyone want to know what human flesh tastes like besides despicable people? The very thought makes my stomach turn.”

While another commented: “This is sick! Joke or not!!!!”

But given its huge win, don't knock it until you try it.

Featured Image Credit: eat_oumph / Instagram.

Topics: News, Vegetarian, Vegan, Food And Drink

Charisa Bossinakis
Charisa Bossinakis

Charisa Bossinakis is an Associative Journalist at LADbible. Charisa has worked across various media platforms including, print, digital, radio and podcasting while maintaining the highest regard for quality work and integrity. She also covered everything from breaking news, to pop culture, entertainment and politics and is part of the editorial team for LADbible.

X

@CBossinakis

Advert

Advert

Advert

  • People stunned to discover how death row prisoner spent final hours before his final meal
  • Holiday hotspots set to introduce new drinking ‘rule’ at all-inclusive resorts that will impact Brits
  • Girl, 13, dies days after eating ‘poisoned Easter egg’ that also killed her brother
  • 'Diagnosed psychopath' explains shocking reality of what being drunk is like for her

Choose your content:

an hour ago
3 hours ago
  • an hour ago

    Scientists calculate 'death date' of universe before the 'big crunch' takes place

    Brace yourself for the 'Big Crunch', people

    News
  • an hour ago

    Expert issues stark warning over easily missed sign you could have developed life-threatening disease

    Dr Kenneth Harless explained there is an unusual warning sign which often crops up

    News
  • 3 hours ago

    Haunting final telegram Amelia Earhart sent her husband as scientists 'finally discover' lost plane after 88 years

    In 1937, Earhart disappeared while flying across the Pacific Ocean with her navigator, Fred Noonan

    News
  • 3 hours ago

    Simulation reveals Amelia Earhart's 'final moments' as scientists 'finally discover' lost plane

    Back in 1937, Earhart was travelling across the globe with her navigator, Fred Noonan, when the pair disappeared

    News