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White Claw Hard Seltzer Is Bringing Its Famous Black Cherry Flavour To Australia

White Claw Hard Seltzer Is Bringing Its Famous Black Cherry Flavour To Australia

They're giving the people what they want!

Stewart Perrie

Stewart Perrie

People all around Australia went wild when White Claw Hard Seltzers landed in the country last year.

After absolutely dominating the American market for years, the delicious, low calorie drink was finally available Down Under.

However, while the news was met with big nights out on the seltzer, many were upset there were only three flavours available: Mango, Natural Lime and Ruby Grapefruit.

There are plenty more flavours available in the US, including Tangerine, Raspberry, Watermelon, and Lemon and Pure.

Mark Anthony Brands International

While it will be some time before we'll get to slurp up those bad boys by the case, we will be getting Black Cherry in a couple of days.

It's the most popular flavour in the US and has been the most demanded drink since White Claw launched in Australia. Now, they're finally giving the people what they want.

Black Cherry will be hitting the shelves on April 24 and you will be able to get them from bespoke vending machines in Sydney, Brisbane and Perth.

Anubha Sahasrabuddhe, Lion Consumer and Brand Director, said in a statement: "White Claw is truly a global phenomenon; we've been overwhelmed at how Australian drinkers have responded since launch.

"We can't wait to see Black Cherry touch down, and to find out which way Australia will lean on this US cult favourite."

Sadly though, it's not all good news.

White Claw has revealed Black Cherry will only be here for a limited time, which will be devastating to those who wanted it to be a permanent fixture and join Mango, Natural Lime or Ruby Grapefruit at the bottle-o forever.

Who know though, there could be such an unprecedented demand for this that White Claw simply have to make them stay.

Featured Image Credit: Mark Anthony Brands International

Topics: Australia