A mum went above and beyond to grab a bottle of the viral Prime energy drink in Aldi by queing 'in the dark' with her son, with her claiming it was just like 'getting up on Christmas morning'.
Chaos erupted across Aldi stores earlier this week as people rushed to the supermarket chain to secure their own bottle of the £1.99 energy drink, created by internet celebrities KSI and Logan Paul.
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Scenes from the shopping rush has led to people questioning why parents would let their children go to such lengths to buy a drink and now, one mum has responded to the critiques after queuing with her son to buy a bottle.
Taking to Facebook, in a group dedicated to Aldi lovers, the woman posted: "My kid wanted the drink and was willing to queue up for it the same way some of you did for an airfryer or whatever.
"Stop being so judgmental. Me and my son had a fun hour, getting up like it’s Xmas morning in the dark and talking to people in the queue. He got the drink, it cost me £1.99 and he is over the moon."
Other parents supported the mum's post and it's received over 1,400 likes so far.
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One person replied: "Some families couldn't afford the latest new trainers or designer tracksuits their children asked for, some can't afford the newest phones and games consoles. Some can't afford the stuff on their kid's wish lists.
"So queueing to get the drink they asked for may be the only thing some parents can do for their children. Why are people so nasty about it. The cruel comments and snide digs, there's no need for it."
Aldi previously announced that the drink - which tends to sell out quickly - would be available nationwide on 29 December - and dozens of people were pictured outside shops waiting to buy a bottle on Thursday morning.
The supermarket limited customers to purchasing one bottle per flavour, meanwhile the post-Christmas disorder went viral as videos of shoppers scrambling for a bottle was shared online.
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There are four different flavours in Aldi: Blue Raspberry, Lemon and Lime, Tropical Punch and Ice Pop.
Commenting on the viral clip, one unimpressed viewer wrote: "Don’t understand the hype over this drink. It tastes like pure gut rot."
Aldi has since issued an apology to customers who were unable to buy Prime after people queued up from 6:00am to get their hands on the energy drink.
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"We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high," an Aldi spokesperson said in a statement.
"We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it."
They did not confirm whether or not Aldi would be stocking Prime again in the near future.
Featured Image Credit: Twitter/@Markbenhall / Twitter/@SocialZonePromoTopics: Aldi, Food And Drink