Aldi apologises to customers who were unable to buy Prime

Aldi has issued an apology to customers who were unable to buy Prime after people queued up from 6:00am to get their hands on the energy drink.

Unless you've been living under a rock for the past six months, you will have heard about the literal frenzy caused by KSI and Logan Paul's sports beverage.

We've seen footage of kids storming supermarkets and scrambling over each other to get their fix and one restaurant even accepting a bottle of the stuff as payment for pints.

And let's not forget Wakey Wines, a Wakefield newsagents which went viral for selling Prime for £20-£25 for one - one! - bottle.

The highly in-demand drink tends to sell out wherever it is stocked and so when Aldi announced it was set to stock the stuff, you can bet people were flocking to the stores in droves to get their hands on it.

The supermarket chain revealed Prime would be hitting the shelves at its UK stores from today (29 December) at the retail price of £1.99 a pop.

Although it introduced measures to try and satisfy demand – including limiting customers to just one of each of the three flavours available per person – it didn't prevent the absolute havoc that unfolded this morning.

Hordes of people were pictured outside shops this morning, while chaotic scenes in-store have also been shared online.

Prime

As such, it'll come as no surprise that the stock sold out within hours of opening, and many were left empty-handed.

An Aldi spokesperson has since apologised on behalf of the supermarket chain, stating: "We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high.

"We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it."

They did not confirm whether or not Aldi would be stocking Prime again in the near future - no doubt the company needs a bit of time to recover from the mayhem.

The drink itself, while a good product, probably isn't worth so much hype. In fact, there's not a drink on this planet that is.

Around 20 calories per bottle, Aldi had the choice of four flavours on offer: Blue Raspberry, Lemon and Lime, Tropical Punch and Ice Pop.

The sugar-free beverage is 10 percent coconut water and contains electrolytes, B vitamins and BCAAs.

Scenes of absolute chaos similarly erupted in Asda stores when it stocked the drinks, as previously reported by The Sun.

One staff member explained back in October: "On Sunday we finally had a fresh delivery and there were about thirty kids outside before we had opened.

"At 9.30am we had a member of security outside trying to keep it all under control. As soon as the doors opened they sprinted for the energy drink aisle.

"It was chaos, they cleared the shelves within minutes and were pushing and shoving each other to get their hands on some."