People are waking up at 4am in the dark to queue for Prime drinks at Aldi
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People have been up as early as 4.00am to queue outside Aldi so they can get their hands on bottles of Prime, the energy drink from popular YouTubers KSI and Logan Paul.
You might remember that in the past people have gone a bit bonkers trying to get some of the drink for themselves with some paying ridiculous prices to get a few bottles and certain retailers cashing in on crazy levels of demand by charging hugely inflated fees.
Aldi recently teased it'd be having Prime back on its shelves in no time, but introduced a rule that customers couldn't buy too many drinks to leave some for the rest of us.
With that in mind, shoppers decided the best way to get some Prime was to be first in the queue, and some of them have been hitting different supermarkets to try and buy as much of the energy drink as they can.
59-year-old Pam Ryan was one of those early queue-formers who finally struck lucky at buying some for her grandchildren on attempt number 12.
She said they'd be 'absolutely delighted' when she picked them up from school to discover they'd have a treat waiting for them.
Meanwhile, 18-year-old Kaden Lucas got up at 4.40 in the morning and walked away with nine bottles in total after hitting up an Asda for the first three and then picking up six more at Aldi after spending 'an hour and a half' in the queue.
He said he'd be back for more later 'just to re-stock my collection and make sure I have them'.
Many of them have had to institute special rules like Aldi to avoid the whole thing devolving into a feral frenzy, and customers have been pretty upset when they've made it in only to discover bare shelves.
Not everyone is so eager to quaff a bottle of Prime, or even get up so early to buy some, as plenty took to social media to say they'd be avoiding Aldi early in the morning.
One person wrote they'd be giving the supermarket 'a wide berth today' as they 'can't face it', and also suggested Aldi's policy of one flavoured bottle per customer would be better off if customers just had a set limit instead so they could buy multiples of the same flavour.
Another said they were 'cancelling my big shop' as they 'can't be bothered' to deal with the crowds of people all wanting Prime.
Along with the usual flavours of Meta Moon, Tropical Punch, Blue Raspberry, Lemon and Lime and Ice Pop is a limited edition Orange and Mango beverage.
As for what's actually in Prime, it's a sugar-free energy drink that's 10 percent coconut water and contains electrolytes, B vitamins and BCAAs, whatever that last one is supposed to be.