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Streaming giant Netflix has struck a deal to offer customers a cheaper subscription tier in exchange for allowing adverts.
In this day and age of everything getting more expensive, a lot of people are reconsidering the myriad of subscriptions they're signed up to and plenty are choosing to ditch Netflix.
The platform is on the more expensive end of the streaming services and some people have had it for so long that they're thinking about moving on.
Even with all the content available, you can reach a point where you've basically seen everything you want and you're just paying a monthly fee because you might want to stick on an episode of The Office you've already watched a dozen times.
While high profile new releases like Stranger Things are worth tuning in for, it can be years between series that many viewers binge watch in a day or two.
Faced with the prospect of losing subscribers, especially at a point where it looks like their number of users may have peaked, Netflix have announced they're bringing ads onto the platform.
Teased earlier this year, the company has pushed forward with plans to offer customers a cheaper tier of subscription in exchange for a few ads.
This doesn't mean adverts are going to be mandatory as you can always stay on the more expensive subscription tier, but for those wanting to save a few quid each month there's now a cheaper option on the table.
Now they've struck a deal with Microsoft to partner with them on bringing adverts to Netflix.
In a statement the streaming giant said it was 'very early days' for plans to bring in ads with 'much to work through', but they believed their 'long term goal is clear'.
The company has found themselves in deep trouble in 2022 after shedding 200,000 subscribers between January and March.
They had been expecting to pick up another 2.5 million subscribers, so the news represented the Netflix gravy train coming to a screeching and shocking halt.
Netflix lost $50 billion in value after the first announcement that the platform had shed subscribers, and the bad news continued as they are expected to lose another two million between April and June.
Whether customers will be able to put up with adverts on Netflix remains to be seen, one of the main draws of streaming services is shows not being clogged up by pesky ads.
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