Ladbible X Whatsapp
  • iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
New Zealand launches hilarious fire safety campaign to stop people cooking while they're cooked

Home> News

Updated 23:21 6 Dec 2022 GMTPublished 23:22 6 Dec 2022 GMT

New Zealand launches hilarious fire safety campaign to stop people cooking while they're cooked

A shocking number of house fires happen when a person is high or drunk while cooking.

The LADbible Team

The LADbible Team

Did you know one in four house fires start in the kitchen, and 50 per cent of fatal house fires involving alcohol or drugs?

That’s the reality of cooking under the influence and it’s often a recipe for disaster.

Fire & Emergency New Zealand (FENZ) has launched a one-of-a-kind cook book, titledYou’re Cooked, along with their public safety campaign of the same name to stop fatal fires from happening around the holiday season.

Created in collaboration with Everybody Eats chef Jamie Johnston, the recipes in the cookbook offer simple ways to satisfy those drunken cravings without having to use an oven or stovetop.

Advert

Fire & Emergency New Zealand

Toasted Sandwich, Jacked Fairybread, Non-Fried Rice and Kiwi Onion Carbonara are some of the many fire-free recipes included in the aptly named cookbook.

“It’s easy to get distracted if you’re drunk or high, and that’s why cooking on the stove so often leads to disaster,” says Deputy Chief Executive Steph Rotarangi.

“This is not the first time we have tackled this issue through our social marketing, but our old ‘Don’t drink and fry’ platform needed an original modern take to fit today’s audience.”

To get the message across of how being under the influence affects our performance in the kitchen, FENZ worked with Motion Sickness to show how real ‘cooked’ people act while trying to cook.

Advert

Watch the video below:

Amateur chefs were brought in to host their own booze soaked cooking show.

Each chef showcased the method of cooking behind one of the book’s many recipes and how many can lessen the risk of a house fire by cooking without using an oven or a stovetop.

“In a perfect world, people wouldn’t get high or drunk, but that’s simply not the world we’re living in,” says Motion Sickness Head of Strategy, Hiliary Ngan Kee.

Advert

“‘You’re Cooked’ was wholly designed to function in the real world. That’s a world where people do things they’re not meant to do.

"This campaign is made to grab attention and engage, but also show people that the safer option is a good option in every sense.”

Stay safe this holiday season and remember if you’re cooked, don’t cook!

Words by Millie Hinchliffe

Featured Image Credit: Fire & Emergency New Zealand

Topics: News, Viral

The LADbible Team
The LADbible Team

Advert

Advert

Advert

Choose your content:

16 hours ago
  • 16 hours ago

    Doctor shows how much medicine costs in the US compared to the UK and Australia with shocking results

    Not all healthcare systems were created equal

    News
  • 16 hours ago

    Grim searches prosecutors say alleged killer made before he 'poisoned wife's protein shakes'

    Jurors will also be shown a video of the two arguing shortly before her death

    News
  • 16 hours ago

    Police preparing for 'Trump visit to UK' as protesters vow an ‘even bigger’ response than last time he came

    The US president is unlikely to get a warm welcome

    News
  • 16 hours ago

    People raise concerns over worrying 'food noise' after using Mounjaro weight loss jabs

    Experts have revealed how to stop food noise with Mounjaro

    News
  • People spot hilarious shout from crowd as Pope Leo takes first ride in popemobile at inauguration
  • Chef Who Cooked For The Queen Says People Have Been Cooking Bacon Wrong
  • Council launches 'paint that pees back' to stop people publicly urinating at Cheltenham races
  • People can't stop pointing out Michael Jackson’s incredible reaction while recording ‘We Are The World’