Not to kill anyone's excitement, but the iPhone 13 is very similar to last year's model. The key differences are the diagonal camera layout and a faster processor.
And, oh yeah, the notch is a tiny bit smaller too.
The iPhone 13 and iPhone 13 Mini ($699) have a 28 percent brighter screen, which makes it a bit easier to see in the sun.
The good news is, the iPhone 13 range has a better battery life, we are told - 90 minutes longer on the iPhone 13 Mini than the iPhone 12 Mini, and the iPhone 13 is said to be 2.5 hours longer than iPhone 12.
'All day battery life,' they say.
We'll see about that.
The flagships (the one with three cameras) also dropped - iPhone 13 Pro ($999) and larger iPhone 13 Pro Max at $1099.
For any phone nerds out there who love the good old 'Android vs iPhone debate', you iPhone fan boys will be glad to know that the Pro versions will now have ProMotion variable refresh rate, which can go from 10Hz to 120Hz (a common feature in Android phones for a few years).
Apple, as expected, updated their 'budget' model iPad 9, which happens to be their most popular tablet, retailing at $329 (price for UK market still unknown) at 64gb (twice the memory of last year).
The key changes from last year's model is the 20 percent faster processer and an upgraded 12 megapixel ultrawide front facing camera - which should basically makes Facetime a bit clearer.
After 3 years, the iPad mini ($499) is also getting an upgrade and will take on the more 'modern' looking display without a button, similar to those of the iPad Air 4 and iPad Pro.
Touch ID will also be a feature along with a bigger 8.3 inch display and a USB-C port (a change from the lightning charger port).
If you want to connect a camera or something, USB-C can be pretty handy.
In attempt to be a more eco friendly company, both iPads included 100 percent recycled aluminium enclosure.
Apple watch series seven ($399) was also upgraded and looked very similar to the previous design but with a much larger screen.
All devices are being shipped with the latest OS.