KSI 'hates' when people resell Prime for inflated prices. Watch what he has to say:
Prime Hydration has taken the nation by storm as the two former rivals turned co founders Logan Paul and KSI joined forces last year.
The popularity of the energy drink has skyrocketed and bottles sell out almost instantly with resellers driving up the price for a crazy profit margin.
Wakefield Wines corner shop in West Yorkshire has gone viral on TikTok for selling bottles for ten times the retail price of £2.
Customers are willing to travel hours to pay a whopping £20-£25 for a bottle.
Featuring as a guest on Capital radio station, KSI referenced the corner shop and was in disbelief how popular the drink has been.
"So I don't like the reselling, I hate the reselling," the YouTuber said.
"Even when Asda tried to up their price to £2.50, I was tweeting them like 'nah nah nah this is out of order'.
"This isn't Prime doing this, this is Asda.
"And instantly they brought it back down to £2."
LADbible have contacted ASDA for comment.
The 29-year-old agreed with the radio host that 'it is mad' how people are behaving 'just for a drink'.
This follows supermarket giant Aldi issuing an apology after so many customers were left empty-handed last week.
The supermarket chain revealed Prime would be hitting the shelves at its UK stores from 29 December at the retail price of £1.99 a pop.
Hordes of people were pictured outside shops on the morning, while chaotic scenes in-store have also been shared online.
Prime featured as a 'specialbuy' as shoppers were limited to just one bottle of each of flavour per person.
As shown in a chaotic viral clip inside Aldi, it came as no surprise that the stock sold out within hours of opening, and many were left empty-handed.
One person is heard shouting: "You're only allowed one bottle of each by the way.
"[You're] taking four or five bottles you idiots."
An Aldi spokesperson has since apologised on behalf of the supermarket chain, stating: "We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high.
"We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it."
Aldi did not confirm whether or not Aldi would be stocking Prime again in the near future.
Featured Image Credit: capitalofficial/TikTok/wakey_wines01924724141/TikTok
Topics: KSI, Food And Drink, UK News