KSI 'hates' when people resell Prime for inflated prices. Watch what he has to say:
Prime Hydration has taken the nation by storm as the two former rivals turned co founders Logan Paul and KSI joined forces last year.
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The popularity of the energy drink has skyrocketed and bottles sell out almost instantly with resellers driving up the price for a crazy profit margin.
Wakefield Wines corner shop in West Yorkshire has gone viral on TikTok for selling bottles for ten times the retail price of £2.
Customers are willing to travel hours to pay a whopping £20-£25 for a bottle.
Featuring as a guest on Capital radio station, KSI referenced the corner shop and was in disbelief how popular the drink has been.
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"So I don't like the reselling, I hate the reselling," the YouTuber said.
"Even when Asda tried to up their price to £2.50, I was tweeting them like 'nah nah nah this is out of order'.
"This isn't Prime doing this, this is Asda.
"And instantly they brought it back down to £2."
LADbible have contacted ASDA for comment.
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The 29-year-old agreed with the radio host that 'it is mad' how people are behaving 'just for a drink'.
This follows supermarket giant Aldi issuing an apology after so many customers were left empty-handed last week.
The supermarket chain revealed Prime would be hitting the shelves at its UK stores from 29 December at the retail price of £1.99 a pop.
Hordes of people were pictured outside shops on the morning, while chaotic scenes in-store have also been shared online.
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Prime featured as a 'specialbuy' as shoppers were limited to just one bottle of each of flavour per person.
As shown in a chaotic viral clip inside Aldi, it came as no surprise that the stock sold out within hours of opening, and many were left empty-handed.
One person is heard shouting: "You're only allowed one bottle of each by the way.
"[You're] taking four or five bottles you idiots."
An Aldi spokesperson has since apologised on behalf of the supermarket chain, stating: "We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high.
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"We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it."
Aldi did not confirm whether or not Aldi would be stocking Prime again in the near future.
Topics: KSI, Food And Drink, UK News
Anish Vij