Hotel chain's job applications massively increase after offering to pay for staff's tattoos, piercings or haircuts

Most businesses know one of the best ways to recruit new hires is through some great work perks, and a group of hotel chains proved just that after seeing a 25% uplift in job applications for its more unusual benefits.

Ruby Hotels, a German hotel group, told CNN that its new hires will be given £500 to put towards a new tattoo, piercing or haircut.

The benefit sets in after they’ve completed their first six months of employment.

The group’s vice president of human resources, Uta Scheurer, told CNN: “We love people with personality and that’s what we want to communicate.

“The mix of individual characters is what creates the mood and success of Ruby.”

She added: "Tattoos, piercings and hairstyles are something very personal.

"At Ruby, every employee can and should be themselves. Many companies claim that; we prove it with this campaign."

Since it launched its new hiring campaign in June, the group has seen their application rate increase by a quarter.

It’s been so successful that the brand will be continuing with the initiative until the end of the year.

Social media users praised the campaign.

One said: “Creative hiring, nice. Some of the nicest people I have met had tattoos or piercings. You know the old saying don’t judge a book by its cover.”

Another wrote: “I love it. It helps fund the community too.”

Ruby Hotels span across Europe including places like Amsterdam, Frankfurt and London and uniqueness is a quality in which the chain prides itself.

On its website it states: “One of the best things about travelling is the characters you meet and the stories they have to tell. So why not start with where you stay?

“From 80s kitsch to haute couture, royalty to reportage, each Ruby hotel has its own unique story and design, rooted in the city it calls home.”

And of its new campaign it added: “At Ruby we are down to earth and know what we want: a team in which the most diverse people find their place — no matter whether they are career changers or professionals — because diversity and being different are important to us. You can be yourself with us, with a tattoo, piercing or 3-colour haircut, it doesn't matter.

“We don't take ourselves too seriously, we speak at eye level in the teams and with our guests.

“Our common goal? To give everyone at Ruby — staff, guests and customers — the feeling of having arrived.”

It sounds great, when can we stay?