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MrBeast’s $1 million Super Bowl ad challenge has finally been solved
Home>News>US News
Published 17:09 7 Mar 2026 GMT

MrBeast’s $1 million Super Bowl ad challenge has finally been solved

It took over a month to solve

James Moorhouse

James Moorhouse

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Mr Beast's $1 million Super Bowl ad challenge has been solved more than a month on from it first being set.

Last month's Super Bowl had plenty of talking points, whether it be Bad Bunny's memorable performance or the concerning advert which was almost certainly not about finding lost dogs.

Basically, everything other than the game itself was the hot topic for everyone outside of the US, although sadly it was only people living in the states who were allowed to enter a contest set by MrBeast.

The billionaire businessman and YouTuber, whose real name is Jimmy Donaldson, is certainly known for his eye-catching contests and the money-spinning mania they create, as we've seen on his Amazon Prime series Beast Games.

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But everyone in America was given the opportunity to win themselves the life-changing amount of $1 million thanks to a puzzle which was set during the Super Bowl ad for Salesforce, which challenged people to complete a set of puzzles.

MrBeast has confirmed the tricky puzzle has now been solved (Todd Owyoung/NBC via Getty Images)
MrBeast has confirmed the tricky puzzle has now been solved (Todd Owyoung/NBC via Getty Images)

Remarkably, more than a month on from the game, a winner has now been found and identified simply as Colin, with MrBeast confirming that a future video will be filmed with the deserving winner.

“Someone finally found the $1,000,000 we hid in our Salesforce Super Bowl commercial lol,” Donaldson wrote online.

The commercial saw Donaldson walking through a high-security vault filled with lasers, guards and engineers while explaining that viewers could become millionaires if they solved a series of puzzles tied to the campaign.

At the end of the ad, a QR code directed viewers to a website where the challenge began and unsurprisingly, more than 60 million people visited the website in the wake of the advert.

“The first one to Slack me the hidden code will become a millionaire,” Donaldson said in the commercial.

In his brief video announcing the result, MrBeast confirmed that someone had finally solved it and revealed that he rang Colin directly after he sent him the correct code.

He said: “After almost a month, someone has finally slacked me the winning code, and I have on the phone the winner. Colin!”

Colin seemed a little unsure about who he was speaking to at first but the reality soon set in.

MrBeast added: “This is the end of the puzzle! You just won a million dollars!”

Colin suggested that the puzzle was very hard and that he'd had a lot going on, which is fair enough because he was probably up against 60 million other Americans, so the chances of winning were extremely slim.

But considering the huge amount MrBeast has given away over the years, this will just be a drop in the ocean for him, while Colin's puzzle skills have landed him a huge amount.

Now we just need a UK content creator to do the same in the FA Cup final, and I can focus all my efforts on that.

Featured Image Credit: X/@salesforce

Topics: MrBeast, Super Bowl, YouTube

James Moorhouse
James Moorhouse

James is a NCTJ Gold Standard journalist covering a wide range of topics and news stories for LADbible. After two years in football writing, James switched to covering news with Newsquest in Cumbria, before joining the LAD team in 2025. In his spare time, James is a long-suffering Rochdale fan and loves reading, running and music. Contact him via [email protected]

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@JimmyMoorhouse

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