A major department store has been slammed after a 'degrading' bottle opener was spotted on its shelves.
The Range was called out over the controversial item, which one shopper has branded as 'sexist'.
Faye Scott, from London, says her mum told her about the joke bottle opener, and that she actually had to check the chain's website to see if it was for real... which it was.
Located under the 'funny gifts' section of the website, the £1.99 bottle opener is shaped like a woman wearing a red bikini.
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Now, while some may see that as being fairly harmless, if very outdated, Faye says it encourages people to 'shove a bottle up the woman's bum'.
The advert on the site says: "No bottle can resist her charm! The bottle opener is an essential tool for anyone looking to crack open a cold one. Do it in style with this bottle opener. Makes a great novelty gift."
Faye, 29, was disgusted by the novelty item and called The Range, urging them to stop selling it.
"It's literally objectifying women," Faye said.
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"It's a bit strange to see that sort of thing.
"I had to check this was a recent product because it felt like something you'd see in the nineties.
"I looked online and I saw that The Range in particular has had some things removed before. There was a bikini body countdown calendar too. They seemed like quite outdated sexist things.
"I don't expect to go into a shop and see things like that, where you have to shove the bottle into her bum.
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"I think the taglines are very outdated perceptions of what women are to people, especially men.
"My mum was buying something from The Range and we like them usually because they have homeware. We do a lot of crafts and they sell those sort of things.
"It makes me think twice if they think that's an appropriate thing to stock. It gives you an idea of their sensibilities."
While she's all for people having a laugh, Faye argues that the bottle opener is clearly 'sexist', and she's worried it could affect the way 'teenage boys' view women.
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"She's meant to be a little temptress and it's quite unsettling to see that they are seemingly popular," Faye said.
"It's subtle. It's not the worst thing I've ever seen said about women or directed towards their bodies but it's the insidious sort of sexism that seeps into the back of your mind.
"We've all seen worse, more blatant forms of sexism day-to-day but it's the subtle sexism. Your mate's got it in his drawer and he pulls it out as a bit of a laugh.
"It's perpetuating those everyday moments that are a little bit degrading, every now and again."
LADbible has contacted The Range for a comment.
Topics: UK News
Dominic Smithers