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Bad Bunny makes huge social media move after Super Bowl halftime show

Home> News> Sport

Updated 05:26 9 Feb 2026 GMTPublished 04:48 9 Feb 2026 GMT

Bad Bunny makes huge social media move after Super Bowl halftime show

He's keeping fans guessing about his next move

Joe Harker

Joe Harker

Bad Bunny's social media looks a bit strange for a man who just performed one of the biggest shows of his life.

His Super Bowl performance attracted all manner of praise and a couple of criticisms from certain individuals, as he kept the crowds entertained halfway through the game between the Seattle Seahawks and the New England Patriots.

However, when all was done and dusted, the Puerto Rican singer with over 50 million Instagram followers appears to have cleared out all the content on his profile.

He's still one of the most followed accounts on the site, but at the time of writing, his account is bereft of a profile picture or any posts for people to look at.

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If you do venture there then the link to his work is still functioning, but that's pretty much it so his next move is something of a mystery.

51 million followers and nothing to see, what's he up to? (Instagram/@badbunnypr)
51 million followers and nothing to see, what's he up to? (Instagram/@badbunnypr)

Then again, what he's got planned next is for him to know and us to find out, so perhaps after staying up for the Super Bowl it's time to take a trip to the land of nod and let Bad Bunny, real name Benito Antonio Martínez Ocasio, make his next announcement in his own time.

His halftime show at the Super Bowl was packed with a multitude of memorable moments, including appearances from Lady Gaga and Ricky Martin, a cameo from Pedro Pascal and him holding up a ball with the message 'Together We Are America'.

He also gave a Grammy award to a young boy who plenty mistook for Liam Conejo Ramos, the five-year-old with the Spider-Man backpack who was detained by ICE along with his father.

The boy he handed the Grammy to was actually child actor Lincoln Fox, who posted on social media how it was his 'truest honour' to be part of the performance.

With some viewers realising their mistake, they then suggested that the boy was supposed to represent Liam, whose release from ICE custody was recently ordered by a judge.

His fans will be guessing about his next move now (Kevin C. Cox/Getty Images)
His fans will be guessing about his next move now (Kevin C. Cox/Getty Images)

Something else that happened during his Super Bowl show was a couple appearing to get married.

They say looks can be deceiving, but in this case those people were actually getting married as a representative for Bad Bunny told Variety it was all legit.

NBC News journalist Rohan Nadkarni said the couple had invited Bad Bunny to their wedding and he'd countered with an offer for them to come to his Super Bowl show.

The Puerto Rican singer didn't get paid for his Super Bowl appearance, but the organisers did pick up the cost of putting on his show and it's customary for the halftime show headliner not to get a fee.

Instead, they're meant to make their money off the financial boost they get from being seen by millions of people.

Featured Image Credit: Neilson Barnard/Getty Images

Topics: Bad Bunny, Super Bowl, Instagram, Social Media, Music, Celebrity

Joe Harker
Joe Harker

Joe graduated from the University of Salford with a degree in Journalism and worked for Reach before joining the LADbible Group. When not writing he enjoys the nerdier things in life like painting wargaming miniatures and chatting with other nerds on the internet. He's also spent a few years coaching fencing. Contact him via [email protected]

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@MrJoeHarker

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