Here is the eye-watering amount of money it costs to get an advert aired at the Super Bowl.
Last night (8 February) was the Super Bowl, aka biggest night in the US sporting calendar.
While the game itself is to decide the winners of the preceding year's NFL season, this is America we're talking about, so of course the game is one giant spectacle designed to draw in hundreds of millions of viewers at home.
This year had performances from Bad Bunny featuring Lady Gaga, Green Day, as well as a whole slate of trailers for films such as The Mandaloian and Grogu, Supergirl and Scream 7.
Advert
Meanwhile, as always, various brands created specialised adverts to air during the event, with brands such as Wegovy, Pepsi and Coinbase being among this year's highlights.
But have you ever wondered how much money it costs to get your advert aired at the Super Bowl?
As you've probably already guessed, it's a lot.
How much does it cost to purchase an advert at the Super Bowl?
According to The Providence Journal, the average cost for a 30-second advert at the Super Bowl LX was roughly $8 million (£5.8 million), which is the equivalent of paying $266,666 (£195,512) per second.
Per second.
To make the comparison even more shocking, a similar a 30-second advertising slot costs just $37,500 (£27,494) at the first ever Super Bowl in 1967.
The article also notes that prices can vary heavily on the slot which is purchased, as some premium spots can go for as high as $10 million (£7.3 million).
Costs don't end there either, as brands often employ famous faces for the occasion - 2026 saw commercials featuring Emma Stone, Ben Stiller and Scarlett Johansson - which means production costs could very easily run into six or seven figures.
Why are Super Bowl adverts so expensive?
The answer is pretty simple - It's due to the sheer volume of people tuning in.
Last year's Super Bowl saw an estimated 127.7 million viewers, rising to 133.3 million for Kendrick Lamar's halftime performance. Viewing figures are yet to be released for this year, however it's expected to be similar.
Which means several brands will likely be hoping the advert will pay for itself in revenue and traffic to the company. Even Kanye West got in on the hype back in 2024 and 2025 to promote his brand Yeezy.
The high numbers of viewers is also the reason why musical acts aren't paid for their performance, with Bad Bunny reportedly not earning a penny for his work last night.
Topics: Super Bowl, Sport, Money
Brenna Cooper