Erika Kirk speaks out after Turning Point USA's alternate Super Bowl halftime show

Erika Kirk has praised the Super Bowl alternate halftime show organised by Turning Point USA.

Last night's Super Bowl may have seen the Seattle Seahawks dominate the New England Patriots; however, all eyes were on the event's halftime show – or the alternate halftime show, depending on your political leanings.

Bad Bunny headlined the main event alongside guest star Lady Gaga, receiving generally positive reviews from viewers, while Turning Point USA hosted its own, separate 'All American' halftime show.

Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett were wheeled out for the event, which managed to pull in a few million viewers on a YouTube livestream, despite running into technical issues.

Erika, Turning Point's CEO and widow of its founder Charlie Kirk, has since thanked everyone for their involvement, calling the show 'incredible'.

The @TPUSA All-American Halftime Show was so incredible," she wrote on X, alongside a video montage of her late husband.

"Charlie would’ve absolutely loved it. Thank you to the millions that tuned in. I’m so proud of our entire team, staff, and the artists who believed in the vision and mission. It’s okay to love Jesus and your country.

"Ultimately, this is what it’s all about, making Heaven crowded."

Going on to dedicate the show to her husband, who was fatally shot while speaking at a university event back in September 2025, she added: "I love you Charlie baby, this is all for you."

The @TPUSA All-American Halftime Show was so incredible. Charlie would’ve absolutely loved it. Thank you to the millions that tuned in. I’m so proud of our entire team, staff, and the artists who believed in the vision and mission @KidRock @brantleygilbert @leebrice… pic.twitter.com/jDsyqnmmJT

— Erika Kirk (@MrsErikaKirk) February 9, 2026

How many people tuned into the Turning Point Super Bowl show?

It's estimated that over five million viewers fired up YouTube to watch the 25-minute Turning Point halftime show, billed as an event celebrating 'faith, family and freedom'.

While five million viewers sounds impressive, it's likely nothing compared to the number of people watching Bad Bunny's official performance.

Official figures are yet to be released for Super Bowl LX; however, last year's event saw an epic 127.7 million people tune in, making it the largest ever audience for the sporting event.

Meanwhile, an official YouGov survey released on Friday found that 35 per cent of viewers preferred Bad Bunny's performance compared to 28 per cent who were interested in Turning Point USA's event.

Which means that, even if the Seahawks versus Patriots game didn't pull in the same numbers, Bad Bunny's performance will have majorly eclipsed Kid Rock's.

As well as Lady Gaga, the Puerto Rican rapper was also joined on stage by Ricky Martin and Pedro Pascal, with a couple even getting married during the performance.

The 31-year-old also sent out a pointed message, holding up a football which featured the message 'Together, We Are America' to the cameras as well as telling viewers: "The only thing more powerful than hate is love."