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Twickenham stadium to be renamed in controversial move

Home> News> Sport

Updated 20:32 5 Aug 2024 GMT+1Published 20:29 5 Aug 2024 GMT+1

Twickenham stadium to be renamed in controversial move

England's home of rugby is set to be given a new name in a groundbreaking move

Joshua Nair

Joshua Nair

The iconic Twickenham stadium is set to be renamed for the first time in its history.

Known as England's rugby home, the Red & Whites have hosted men's games at the 82,000 capacity stadium since 1909.

Twickenham also hosts international women's matches, big domestic games and even music events.

However, its iconic name is set to be changed as part of a lucrative new sponsorship deal, according to the Rugby Football Union (RFU), the sport's national governing body.

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The change comes amidst the RFU looking for extra funding, which the BBC reported to included a consideration of selling the stadium altogether and buying a 50% share in Wembley Stadium, the home of British football.

The RFU have made the decision to sell its naming rights. (Steve Bardens - RFU/The RFU Collection via Getty Images)
The RFU have made the decision to sell its naming rights. (Steve Bardens - RFU/The RFU Collection via Getty Images)

The Twickenham Stadium Masterplan Programme (TSMP) said that the RFU board discussed the possibility of buying shares of Wembley, but nothing was formally submitted to the Football Association (FA).

Instead, they decided to shelve those plans and redevelop the stadium, with the RFU saying that the move gives rugby a 'significant, long-term investment'.

RFU chief executive Bill Sweeney added: "This is an opportunity to celebrate our stadium's proud legacy while developing it for the future.

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"This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches and everything in between."

The new name for Twickenham has been announced to be the Allianz Stadium, as part of a sponsorship deal with the insurance company, with the name change set to come into effect by September this year.

The Allianz Stadium, as of September 2024. (Dan Mullan/Getty Images)
The Allianz Stadium, as of September 2024. (Dan Mullan/Getty Images)

It won't be the first stadium under the insurance company's name, as seven other sports stadiums worldwide include the Allianz name.

German football team FC Bayern Munich call the colour-changing Allianz Arena their home, while the Sydney Roosters of the National Rugby League play at their own Allianz Stadium in Sydney, Australia, along with the New South Wales Waratahs in Super Rugby, and Sydney FC of the A-League Men.

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Across the pond, The Allianz Field in Minnesota is home to Major League Soccer side Minnesota United, while the Allianz Riviera in Nice hosts home games for Nice FC and Toulon Rugby, with Allianz Parque staging football matches for Palmeiras in the Brazilian city of Sao Paulo.

Austrian football side Rapid Vienna play at the Allianz Stadion too, while Italian football giants Juventus play their home games at another Allianz Stadium in Turin.

The Allianz stadium in London is set to host the final of the 2025 Women's World Cup, while the first international fixture under the new name will see England's women's team take on New Zealand, the world champions, on 14 September.

The effect of the partnership on the RFU's plans to redevelop Twickenham were quoted at a cost of £663 million in the TSMP.

Featured Image Credit: Dan Mullan - RFU/The RFU Collection via Getty Images / Steve Bardens - RFU/The RFU Collection via Getty Images

Topics: Rugby, Sport, Money, UK News

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

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@joshnair10

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