• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Study reveals one in four Gen Z people plan on becoming social media influencers

Home> News

Published 07:01 29 Aug 2022 GMT+1

Study reveals one in four Gen Z people plan on becoming social media influencers

More men than women said that being an influencer was their only viable career option.

Charisa Bossinakis

Charisa Bossinakis

A new study shows that one in four Gen Z people based in the US want to become social media influencers.

Research conducted by HigherVisibility, surveyed 1,000 individuals across the US between the ages of 16-25 in July this year.

It was found that more than 40 per cent of youngens on the west coast want to be the next Charli D'amelio or Addison Rae.

Advert

They have high hopes of earning huge bucks through content, endorsement deals and sponsorships. 

In the Midwest, 33 per cent of residents wanted to become influencers and 36 per cent in the South showed interest too.

Additionally, 39 per cent of young people in the Northeast also favoured living the high life rather than getting a conventional nine to five job.

HigherVisibilty

Sixteen per cent of surveyed participants said they would pay to become social media influencers.

Advert

More men than women also revealed that having a significant online following was their only viable career option.

The authors of the study also shared that the notion of ‘celebrity’ and influencer is becoming increasingly synonymous.

They wrote: “It is safe to say that over the years, the line between ‘influencer’ and ‘celebrity’ has blurred.

"With influencer culture permeating the younger generations and becoming more prominent as time goes on, it is a movement unlikely to falter any time soon.”

Economist at payroll services platform Gusto, Luke Pardue, told Bloomberg that we’re seeing a shift between the dream jobs of Millennials and Gen Zs.

Advert

Mirko Vitali / Alamy Stock Photo

He said: “Specifically among younger workers, we're seeing this trend that even amid a tight labor market workers aren't seeing wage gains that are keeping up with inflation, so they’re moving to self-employment where they can determine their compensation a little more independently.

“There isn’t a lot that the nine-to-five employment can allow in terms of achieving some of the milestones that were available to prior generations.”

Even colleges are getting on board with this idea, as the prestigious Duke University in North Carolina has even started offering ‘Building Global Audiences’ classes to teach students how to build their online profile.

The Big Smoke reports that one of its students, Natalia Hauser gained an additional 12,000 followers while taking the course as she learned how to ‘negotiate with brands and figure out how much she could charge for her work’. 

Advert

Now she’s working alongside brands such as Barnes & Noble, Macy’s, Canon and Pepsi.

Where do I sign up?

Featured Image Credit: True Images / Alamy Stock Photo. Prostock-studio / Alamy Stock Photo

Topics: US News, News, Social Media, TikTok, Instagram, YouTube, Twitter

Charisa Bossinakis
Charisa Bossinakis

Charisa Bossinakis is an Associative Journalist at LADbible. Charisa has worked across various media platforms including, print, digital, radio and podcasting while maintaining the highest regard for quality work and integrity. She also covered everything from breaking news, to pop culture, entertainment and politics and is part of the editorial team for LADbible.

X

@CBossinakis

Advert

Advert

Advert

Choose your content:

7 hours ago
9 hours ago
10 hours ago
  • 7 hours ago

    Number one ethical hacker shares 'super disturbing incident' that led him to fight against criminal activity online

    Ryan Montgomery explained he was left 'sick to his stomach' after the 2020 incident, prompting him to start taking down cyber criminals

    News
  • 7 hours ago

    Scientists attached GoPro to group of polar bears and were left incredibly alarmed at what they found

    A research team wanted to monitor the endangered species

    News
  • 9 hours ago

    Couple ordered to tear down £1,000,000 house they built after 'misunderstanding' the rules

    Jeremy and Elaine Zielinski ran into trouble in 2023

    News
  • 10 hours ago

    What happened to world champion diver who ignored 'no women' sign on extreme water slide

    Rhiannan Iffland found herself at the centre of a waterslide controversy last year

    News
  • Man who deleted social media four years ago reveals shocking changes he noticed that ‘completely changed his life’
  • The new dating method Gen Z are using to find love though social media
  • Woman points out the one weirdly funny thing Millennial kids did that Gen-Z will never do
  • Expert explains new 'influencer voice' that means people all sound the same on social media