Subway launches Cadbury's Creme Egg sandwich for Easter
With Easter just around the corner, many Brits will no doubt be looking forward to gorging themselves on Cadbury Creme Eggs.
This year however, you can indulge yourself with the mini chocolate treat in a rather unusual location - at Subway.
The sandwich chain will be including the melted chocolate treat in their subs for Good Friday, but only 500 will be made in the whole of the UK.
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Customers will be able to get their hands on a free chocolate filled sandwich - on Italian White bread no less - at four locations.
It was Subway's idea to merge their brand with Cadbury and they approached the chocolate maker to make the collaboration happen.
If you were hoping to tuck into a chocolatey Subway, you would have to get down to the Subway branches at Tottenham Court Road, central London and Central Shopping Centre, Liverpool.
They can also be found at Llansamlet Service Station, Swansea and Sauchiehall Street, Glasgow.
Rusty Warren, Senior New Product Development and Product Innovation Manager at Subway, said: "We're delighted to have collaborated with Cadbury this Easter.
"Our Italian White Bread and Cadbury Creme Eggs make the most flavoursome combination, a perfect seasonal treat.
"All the team at Subway are especially excited to see how those Subway fans with a sweet tooth respond to this delicious SubMelt."
Charlotte Docker, Brand Executive for Cadbury Creme Egg, said: "When Subway approached us to create this eggs-traordinary Submelt, we simply couldn't resist.
"The highly-anticipated Creme Egg season is in full swing and we're so excited to launch this innovative product with Subway as a final hoorah of the season.
"We can't wait for the response of those lucky enough to try this surprisingly delicious merging of sweet and savoury."
Over on social media, people were left baffled by the intriguing creation.
One person tweeted: "Absolutely disgusting! …. And as for marketing - surely Good Friday is the complete wrong day for this??"
Another wrote: "Can’t believe they used to convince people subway was 'healthy'."
Despite the naysayers, there will no doubt be Subway fans curious enough to tuck into one of the 500 Creme Egg Subs up for grabs.
Creme Eggs have long been a staple of a British Easter. The chocolate eggs are so irresistible that over 200,000 of them were stolen from a lot in Telford, nearly ruining Easter for the inhabitants of the Shropshire town.
Fortunately, police managed to catch the bandit before he got away with the £40,000 loot.
Ben Thompson