Cadbury’s finally announces flavour of mystery bars that baffled people for months
Cadbury's has finally decided to leave us in suspense no longer and reveal the flavour of the two mystery bars it's been selling.
The chocolate maker has been teasing us with two new mystery bars we could chomp on to our heart's content, and a dentist's despair.
They invited people to buy the bars, try the flavours and see if they could correctly guess what flavour was contained within the chocolate, with right answers getting entered into a prize draw.
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A pair of lucky winners who guessed correctly are now in line for prizes worth £5,000.
People could enter multiple guesses, being allowed to submit a new answer per day as long as they kept buying a new bar to test out their tastebuds.
Over 300,000 people gave the competition a go and according to Cadbury's an impressive 6,861 people managed to guess the right answers
In the end Cadbury's plumped for some pretty far out there flavours to go along with their mystery bar competition.
Mystery bar number one was rhubarb and custard flavour, a riff on the classic sweets which you might have tried and your parents definitely did.
Some of the other popular answers for the bar included pear drops and Turkish delight.
For the second mystery bar Cadbury's decided to go for something really difficult to guess, having now revealed it went for a blue raspberry slushie flavour.
Most people guessing what the second bar contained correctly identified the blue berry nature of the flavour, though some were convinced it was meant to be strawberry cheesecake.
Pippa Rodgers, Cadbury's brand manager, thought the competition turned out to be a huge success.
She said: "We have been blown away by the widespread excitement and conversation around the Cadbury Mystery Bars competition.
"It has been difficult trying to keep the flavours under wraps over the summer, so we are delighted to be revealing the flavours to the nation and can’t wait to hear how excited our two lucky prize winners are!"
Cadbury's quite likes its creative competitions, with one of its favourite stunts being to hide half and half creme eggs worth up to £10,000 around the country.
It was a brilliant plan.
However, there was one slight hitch in the plan and that was that creme eggs are really damn delicious, so someone who found one of these marvellous mystery eggs ended up eating it instead of turning it in for the prize.
The poor lad, a student so he definitely could have done with the money, said he was 'utterly defeated' when he realised he'd missed out.
In a tragic twist it turns out it was his first-ever creme egg, so he didn't know what they were supposed to look like and that there wasn't supposed to be any white chocolate in it.
When he later saw an advert for the Cadbury's competition the horror of what he'd done dawned on him.
By the way, if you're a huge fan of the mystery bars they're still available in shops while stocks last, so you'd better hurry up and get them before they're gone for good.
Topics: Food And Drink, UK News
Joe Harker