Why Apple has discontinued iPhone just one year after its release

We are already on the 17th generation of iPhone - just in case you wanted to feel old.

I still remember when the rich kid at school was showing off his new 'iPhone' in 2007 - back when 'what's your BBM?' was the most asked question on the playground.

Blackberrys, however, became very quickly a thing of the past and iPhones were the new cool.

While iPhone launches are, nowadays, becoming far less exciting, that hasn't stopped Apple from feeling the need to fresh up their line-up on the regular.

The good news is that Apple hasn’t decided that your iPhone 16 Pro a terrible device overnight. In fact, discontinuing the iPhone 16 Pro after only one year is completely normal for Apple.

It’s all part of the company’s carefully planned product cycle.

Apple discontinued the iPhone Pro range from their lineup (Getty Stock Images)

"Apple only sells one set of Pros at a time, and this means that the iPhone 16 Pro and iPhone 16 Pro Max have been removed from the Apple Store," explains Tom's Guide.

"Both those phones do still seem to be available at third party retailers and carriers, including the likes of AT&T, Best Buy and others."

Meanwhile, the iPhone 16 and 16 Plus will stick around for another year.

iPhone Pros get discontinued every year (Getty Stock Images)

"Apple likes keeping the previous generation around for another year and slashes the price by $100 in the process," Tom added.

"This year is no different, and means you can pick up the iPhone 16 for a newly reduced price of $699.

"The caveat is that the iPhone 16 is only available with 128GB of storage. If you want to increase your free space to 256GB, you'll either have to buy an iPhone 17 or the iPhone 16 Plus.

"The larger phone starts at $799 for a 128GB model, with the price increasing to $899 if you pick 256GB."

Other Apple products that have been discontinued

Many Apple products have been discontinued this year (Getty Stock Images)

• iPhone 16e with A18 (2025)

• 11-inch ‌iPad Air‌ with M3 (2025)

• 13-inch ‌iPad Air‌ with M3 (2025)

• 13-inch ‌MacBook Air‌ with M4 (2025)

• 15-inch ‌MacBook Air‌ with M4 (2025)

• 13-inch ‌MacBook Pro‌ with M5 and 512GB storage (2025)

• 14-inch ‌MacBook Pro‌ with M4 Pro (2024)

• 16-inch ‌MacBook Pro‌ with M4 Pro (2024)

• 14-inch ‌MacBook Pro‌ with M4 Max (2024)

• 16-inch ‌MacBook Pro‌ with M4 Max (2024)

• Mac Studio with M3 Ultra and 512GB memory (2025)

• ‌Studio Display‌ with A13 Bionic (2022)

• Pro Display XDR (2019)

• Pro Stand for Pro Display XDR (2019)

• Pro Display XDR VESA Mount Adapter (2019)