Tesco announces changes to its yellow sticker section after shopper demands

Tesco has revealed it's shaking up its yellow sticker discounted food system.

The best bit about living locally to a Tesco is being able to pop in when night falls and scour the aisles for the yellow sticker section.

You know you're getting old when all your enjoyment comes from finding a box of profiteroles for under a quid or a rogue tub of cauliflower cheese - which realistically won't go with what you were planning for tea, but if it's 50p? In it goes to the shopping basket.

However, prepare to adapt to a new way of finding discounted items as Tesco has revealed it's making some changes to its yellow sticker system.

Confiant Images/ Alamy Stock Photo

More and more people are hangrily roaming the aisles of the supermarket for its latest deals, with 69 percent of Tesco customers storming the shop with strong intentions of finding a bargain discounted item and 33 percent admitting to doing it more frequently, according to a YouGov survey commissioned by the supermarket.

Although, despite the popularity of the section, the survey also discovered a third of customers said if the section looked nicer they'd be more encouraged to rummage around for a deal.

Tesco is subsequently renaming its 'Reduced to clear' section to make discounted items appear even more enticing and boost the number of people buying from the section - particularly helpful during the UK's ongoing cost of living crisis.

Stephen Barnes/Food and Drink / Alamy Stock Photo

The yellow stickers will remain, however, the name of the discounted section will be called: "Reduced in price - just as nice."

You'll be able to spot the new branding by Christmas - with 100 stores being affected by the change in the run-up to the festive period, before others follow suit in 2023.

Alessandra Bellini, chief customer officer for Tesco, stated: "We want customers to spend less at Tesco, and our ‘reduced in price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there's great value to be found on every aisle at Tesco."

Greg Balfour Evans / Alamy Stock Photo

Tesco also hopes the move will not only have a positive economical impact on customers but that it will help the environment too.

If more customers purchase reduced items, then it helps prevent food waste.

LADbible has contacted Tesco for comment.

Topics: Food And Drink, Tesco, UK News, Money

Poppy Bilderbeck

Poppy Bilderbeck is a Senior Journalist at LADbible Group. She graduated from The University of Manchester in 2021 with a First in English Literature and Drama, where alongside her studies she was Editor-in-Chief of The Tab Manchester. Poppy is most comfortable when chatting about all things mental health, is proving a drama degree is far from useless by watching and reviewing as many TV shows and films as possible and is such a crisp fanatic the office has been forced to release them in batches.