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Dogs provide us with endless comfort and entertainment, so it's probably about time we offered them the same - and that's exactly what DOGTV aims to do.
The streaming service is designed especially for our pooches as a means of keeping them company and reducing separation anxiety.
Just as Netflix features categories such as Drama, Comedy and Thriller, DOGTV features different types of programming for dogs.
'Stimulation' shows featuring other dogs are designed to keep them occupied, while 'Exposure' shows aim to get dogs used to things like car journeys, and 'Relaxation' shows, well, do exactly what they say on the tin.
Meet Dark, one of @ ddangcongbutter 's five corgis.
Dark is one of our #dogtvwatchdogs enjoying, you guessed it, DOGTV! :dog::tv:
Send us pics :camera: of your pups :dog2: enjoying DOGTV for a chance to be featured on our page! :dog::tv:#dogtv #dogs #dogsofinstagram #dogappreciation pic.twitter.com/5OdostVZNy
- DOGTV (@dogtv) August 28, 2021
The output of the streaming service has been curated based on the findings of more than 60 scientific studies.
Professor Nicholas Dodman, chief scientist for DOGTV, said: "DOGTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.
"With numbers of dog owners rising over the pandemic, and owners now returning to work, DOGTV helps canines to feel relaxed and comforted until their owners return home."
We're excited to announce the launch of DOGTV in the UK this week! Share pictures of your puppies watching with us :dog::tv: pic.twitter.com/oEKmlwCEIE
- DOGTV (@dogtv) November 5, 2021
Explaining what exactly it's all about, the DOGTV website explains: "DOGTV is a 24/7 channel with programmes scientifically developed to provide the right company for dogs when left alone.
"Through years of research by some of the world's top pet experts, special content was created to meet specific attributes of a dog's sense of vision and hearing and supports their natural behaviour patterns.
"The result: a confident, happy dog, who's less likely to develop stress, separation anxiety or other related problems."
So it sounds like it could be just the ticket for this time of year, when continual fireworks can cause pooches a good deal of distress.
DOGTV will be available in the UK from Monday (8 November) on Roku, Apple TV, Amazon Fire TV, Google Play Store and Apple's App Store.
It is also available for a monthly subscription online at DOGTV.com.
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