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A SpongeBob SquarePants meme is shared every five seconds on social media, Bloomberg reports.
If you are on Twitter, chances are you have come across one of those.
Think about 'Netflix: Are you still watching?' SpongeBob:
Netflix: are you still watching?
Me: ArE yOu StIl wAtcHiNg? pic.twitter.com/4IhWz782Vi
- spongemock (@TheSpongeMock) May 15, 2017
What about 'Caveman SpongeBob'?
When the teacher gives you a pop quiz pic.twitter.com/qz1I1cLWTX
- Caveman Spongebob (@Cavemanspogebob) June 5, 2016
SpongeBob memes are an ageless reference that arms us with an infinite palette of emotional representation.
They can be used on any occasion. They sometimes express our inner self even better than our facial expressions.
Created in 1999, the Nickelodeon cartoon is old enough to drink but also to make some money.
Brian Robbins, president of kids and family entertainment for the company attended an event to promote VacomCBS's streaming services last week.
Robbins said that SpongeBob 'in many ways is the centrepiece of our strategy, pairing a beloved library with brand-new takes on beloved characters'.
An important show on ViacomCBS's program - which owns the kids network Nickelodeon and is doing its best to compete with Netflix and other streaming shows.
And Viacom is eager to cash in on SpongeBob's online popularity.
Last summer the company announced The SpongeBob Movie: Sponge on the Run. This was a fully CGI film that earned $865,824 when showed across 300 locations in Canada.
The first six episodes of a spinoff show on Paramount+ was also launched last year.
According to Bloomberg, ViacomCBS expects to spend at least $5 billion a year on streaming by 2024.
Since it first aired, the show has been nominated for 10 primetime Emmy Awards and was adapted into a Broadway musical.
According to Robbins, it's 'hands-down, the most-watched kids' franchise there is'.
There are also video games, action figures and marketing items.
A version of SpongeBob with the same characters as children, Kamp Koral: SpongeBob's Under Years will also be available on Paramount+ along with the complete catalogue of the original show.
Stephen Hillenburg was the animator who created the original show. He was a marine biologist and came up with the idea while teaching at the Orange County Ocean Institute in the United States, in 1984. Hillenburg died in 2018 but his lovable characters live on.
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