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Aldi Takes On Nike With 'Just Done It' Slogan For New Loungewear Collection

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Aldi Takes On Nike With 'Just Done It' Slogan For New Loungewear Collection

Not quite content with ruffling some feathers over at Marks & Spencer, Aldi now appears to be taking on Nike after launching a new range of loungewear alongside the slogan: "Aldi's just done it."

Fair play to Aldi, the company certainly seems to understand how this whole marketing thing works.

Posting on Twitter, Aldi shared a snap of an advertising board showing off a model in one of the chain's branded hoodies, with grey and black lettering reading: "ALDI'S JUST DONE IT."


The new loungewear range features unisex hoodies, t-shirt, socks and a pair of boxers - all of which feature a colourful Aldi logo.

The range goes on sale online on Sunday with the boxers heading to stores on 29 April.

Credit: Aldi
Credit: Aldi

Of course, this cheeky swipe at Nike is nothing new for Aldi, with the company currently embroiled in a legal battle with M&S over its Cuthbert the Caterpillar cake - which M&S reckons is a bit too much like its own Colin the Caterpillar.


Kids party staple Colin has been around for 30 years, with his enduring popularity prompting many similar-looking cakes such as Sainsbury's Wiggles, Tesco's Curly, Morris by Morrisons, the Co-op's Charlie, Cecil by Waitrose and Asda's Clyde.

But it's Aldi's Cuthbert that seems to have got under the skin of M&S, which announced legal action early this week.

M&S has three trademarks relating to Colin and believes it/he has an enhanced distinctive character and reputation.

A spokesman said: "Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.


Credit: Aldi
Credit: Aldi

"We want to protect Colin, Connie and our reputation for freshness, quality, innovation and value."

Undeterred, the folks behind Aldi's social media accounts have had a very busy week, mostly taking the p*** out of the whole situation, before then attempting to call a bit of a truce by asking to launch a special-edition Cuthbert charity cake.


Aldi tweeted: "Hey @marksandspencer can Colin and Cuthbert be besties?

"We're bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer.

"Let's raise money for charity, not lawyers #caterpillarsforcancer."

For now, the battle rumbles on - I wonder if Nike will be getting involved next, eh?

Featured Image Credit: Aldi

Topics: Viral, UK News, Funny

Claire Reid
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