Not quite content with ruffling some feathers over at Marks & Spencer, Aldi now appears to be taking on Nike after launching a new range of loungewear alongside the slogan: "Aldi's just done it."
Fair play to Aldi, the company certainly seems to understand how this whole marketing thing works.
We've only gone and done it. #AldiSpringSummer21 pic.twitter.com/BKS4w544CB
- Aldi Stores UK (@AldiUK) April 21, 2021
Posting on Twitter, Aldi shared a snap of an advertising board showing off a model in one of the chain's branded hoodies, with grey and black lettering reading: "ALDI'S JUST DONE IT."
The new loungewear range features unisex hoodies, t-shirt, socks and a pair of boxers - all of which feature a colourful Aldi logo.
The range goes on sale online on Sunday with the boxers heading to stores on 29 April.
Of course, this cheeky swipe at Nike is nothing new for Aldi, with the company currently embroiled in a legal battle with M&S over its Cuthbert the Caterpillar cake - which M&S reckons is a bit too much like its own Colin the Caterpillar.
Kids party staple Colin has been around for 30 years, with his enduring popularity prompting many similar-looking cakes such as Sainsbury's Wiggles, Tesco's Curly, Morris by Morrisons, the Co-op's Charlie, Cecil by Waitrose and Asda's Clyde.
But it's Aldi's Cuthbert that seems to have got under the skin of M&S, which announced legal action early this week.
M&S has three trademarks relating to Colin and believes it/he has an enhanced distinctive character and reputation.
A spokesman said: "Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
"We want to protect Colin, Connie and our reputation for freshness, quality, innovation and value."
Undeterred, the folks behind Aldi's social media accounts have had a very busy week, mostly taking the p*** out of the whole situation, before then attempting to call a bit of a truce by asking to launch a special-edition Cuthbert charity cake.
Aldi tweeted: "Hey @marksandspencer can Colin and Cuthbert be besties?
"We're bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer.
"Let's raise money for charity, not lawyers #caterpillarsforcancer."
For now, the battle rumbles on - I wonder if Nike will be getting involved next, eh?
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