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BrewDog Owner Reveals How Company Was Rejected From Dragons' Den

BrewDog Owner Reveals How Company Was Rejected From Dragons' Den

If you've ever seen the BBC show Dragons' Den, you'll know that they don't often miss a trick when it comes to picking up a lucrative deal.

However, one of the two owners of BrewDog, one of the UK's largest craft beer breweries, has now revealed they got as far as a screen test to take part in the show before being turned away without making it.

Well, as you're probably well aware, BrewDog had the last laugh, as the initial investment in the company would now be worth £360 million, which would have made it the most lucrative deal in the history of the show.

BrewDog was started by Scottish brewing entrepreneurs James Watt and Martin Dickie 13 years ago, and after trying to get their project off the floor themselves, they applied to take part in Dragons' Den, asking for £100,000 for a 20 percent stake in their business.

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BrewDog also own loads of bars around the globe. Credit: PA
BrewDog also own loads of bars around the globe. Credit: PA

Watt revealed on Twitter that the pair were eventually rejected by the show's producers following a screen test, which means the Dragons of the day missed out on the chance to invest in their business altogether.

In a post on his LinkedIn account, he wrote: "In 2008 we applied to Dragons' Den & got as far as a screen test and we pitched our hearts out before the producers rejected us.

"They deemed Martin & myself not investment worthy. We were crushed. We were prepared to offer the Dragons 20% for £100,000.

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"Based on our latest BrewDog valuation, that investment would now be worth almost £360m meaning the Dragons missed out on by far the best deal in Den history.

"We got over the rejection eventually. But it took a while."

Well, it's probably some consolation that their business is one of the biggest breweries - certainly amongst the biggest independent breweries - in the world, and they've also opened loads of bars worldwide.

Watt even received an MBE back in 2016. Credit: PA
Watt even received an MBE back in 2016. Credit: PA
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Obviously, because they didn't actually make it to the TV show itself, we'll never know which of the Dragons - if any - would have actually agreed to pump their money into the beer industry, but it's surely something that's since come up in discussion with their producers.

It's not every day that someone walks into your TV studio offering you a £360m investment, but - in the long run - it's probably worked out OK for everyone.

James Watt and Martin Dickie have managed to turn their brewery into a success regardless, and as for the Dragons?

They'll probably be OK, won't they?

Featured Image Credit: BBC

Topics: UK News, TV and Film, Money, Food And Drink, Weird

Tom Wood

Tom Wood is a LADbible journalist and Twin Peaks enthusiast. Despite having a career in football cut short by a chronic lack of talent, he managed to obtain degrees from both the University of London and Salford. According to his French teacher, at the weekends he mostly likes to play football and go to the park with his brother. Contact Tom on [email protected]