First Pictures From Inside World’s Biggest Primark
Ahead of its grand opening later this week, the first pictures from inside the world's biggest Primark store have emerged - showing off attractions like a Disney cafe and dedicated Harry Potter area, among others.
Set over five floors, the new Birmingham Primark looks like it's going to be more like a theme park than a humble clothes shop.
Along with womenswear, menswear, kidswear, footwear, accessories, lingerie, beauty and homeware, the store also boasts its very own barber and beauty studio.
On Monday night the store welcomed friends and family guests for a sneak peek, with many coming out gushing about its sheer size - and the Disney cafe, which seems to be the biggest hit.
One person tweeted: "I've just been to the BRAND NEW Birmingham Primark store and it looks amazing!! Of course I had to stop off at their Disney cafe for refreshments! Well done Primark!"
Another wrote: "Excited & lucky to be at @Primark biggest store in Europe in Birmingham today which opens Wednesday. It's AMAZING. I literally don't know where to look first."
A third said: "Just been to the pre-opening of the new @primark in birminghamcity centre. absolutely massive and everything there, really nice opens officially Thursday #spoiltforchoice."
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Someone else wrote on Instagram: "Had a great time at the new @primark in Birmingham I can say it's huge... took me 2/3h just to walk around and I love it."
Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said: "We confirm plans to open our new flagship store in Birmingham, on April 11, 2019.
"The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK.
"It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion.
"The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham.
"The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware."
They continued: "In addition to amazing fashion at amazing prices, this store will have many new features.
"They will include Primark's largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, a barber's and three unique and amazing dining experiences."
The store opens to the public on Thursday 11 April.
Featured Image Credit: BPM
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