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British model dubbed 'most beautiful woman alive' could earn £3,000 a day from viral catwalk moment
Home>News>UK News
Published 15:00 3 Jun 2026 GMT+1

British model dubbed 'most beautiful woman alive' could earn £3,000 a day from viral catwalk moment

She's won herself a fair amount of fans

James Moorhouse

James Moorhouse

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If anyone is in doubt about the existence of pretty privilege, a British model looks set for a significant windfall after her recent viral catwalk appearance.

There's no doubt that there's a lot of hard work that's gone into Penny Lane cultivating an appearance so impressive that had she been around 60 years ago, The Beatles might have never left Liverpool. And yes, you have my permission to slide into her DMs with that line.

That hard work looks to have paid off for the 31-year-old, who who briefly dated celebrity actor Gerard Butler, after she went viral recently after strutting down the catwalk at a Sports Illustrated Swimsuit runway show.

Clips of the swimsuit model were shared online after she won people's hearts with a cheeky wink, in videos which have since attracted hundreds of thousands of likes and millions of views. It's not difficult to comprehend why that might be.

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You can watch her clip below:

It's more than just adoration that Penny is earning however, as thanks to the huge amounts of money in social media these days, it's likely that she could earn £3,000 a day from Instagram after her follower count jumped to well over 500,000.

Captioning the videos of herself, the model wrote: “One of my favourite moments from Miami Swim Week."

“Can you tell I’m having the best time of my life?” she added in another.

Fans were quick to pay tribute to her beauty online as well, with one even going as far as to suggest that she's the 'most beautiful woman alive'.

However, it's not just Penny's breathtaking beauty which is winning her a lot of plaudits, as she's also spoken about her struggles in the world of fashion before and the focus on often unrealistic body images for women.

The severe physical and mental strain she put herself under in her attempts to become a 'size zero' meant that she lost her menstrual cycle and was warned by doctors about her ability to have children, something she called 'rock bottom'.

Penny at the recent swimsuit catwalk (John Parra/Getty Images for Sports Illustrated)
Penny at the recent swimsuit catwalk (John Parra/Getty Images for Sports Illustrated)

After a break to focus on herself, her story caught the eye of the Sports Illustrated Swimsuit editor-in-chief MJ Day.

“Beyond her undeniable beauty, what truly captivated us was her authenticity,” Day stated in a feature this year.

“She uses her personal journey within the modelling industry to advocate for others, passionately championing inclusivity. We are so excited to see what she does next!”

Lane also spoke previously about her dream of working with Sports Illustrated and how she was inspired by Kate Upton to 'embrace her curves'.

“Those pages represented healthy, beautiful, feminine and strong women,” she said.

“Unfortunately, influenced by the fashion industry, I was convinced being a size 0 was what [that] meant, I had veered off that path … Looking at those images now, I feel sadness for that version of myself—lonely, suffering in silence.”

Featured Image Credit: John Parra/Getty
James Moorhouse
James Moorhouse

James is a NCTJ Gold Standard journalist covering a wide range of topics and news stories for LADbible. After two years in football writing, James switched to covering news with Newsquest in Cumbria, before joining the LAD team in 2025. In his spare time, James is a long-suffering Rochdale fan and loves reading, running and music. Contact him via [email protected]

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@JimmyMoorhouse

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