Nightclubs will start opening in the afternoon, as well as some bars and restaurants offering drinks at knocked down prices from 10am in an attempt to curb the impact of the new coronavirus laws imposing a 10pm curfew.
Under the new rules - which can carry large fines for those who overstep the mark - venues within the hospitality sector must boot all customers out by 10pm.
That doesn't mean calling time at 10pm, it means people have to have drunk up and be out of the door.
Anyway, Popworld bars in Liverpool and York have announced that they'll be opening from 4pm until 10pm on Fridays, offering a heap of drinks promotions to try to encourage people to spend in the little time that they have.
That means 50 percent off drinks until 8pm.
Meanwhile, popular Caribbean chain restaurant Turtle Bay is starting a 'bottomless brunch' that offers unlimited cocktails from 10am.
That sounds like a dangerous way to start the day, but perhaps in the best possible way.
They've also bumped the happy hours up to last until 8pm in a bid to ensure that folks are on the street before the 10pm cut-off point.
Turtle Bay tweeted: "Guess we'll just have to start a little bit earlier then Boris..."
However, there are some places that will be staying open. McDonald's announced yesterday that they'll be keeping 800 of their restaurants open beyond the curfew, but only in a drive-thru and delivery capacity.
Announcing the new rules on Tuesday, the Prime Minister said: "From Thursday all pubs bars and restaurants must operate a table service only expect for takeaways - together with all hospitality venues they must close at 10pm.
"I'm sorry that this will affect many businesses just getting back on their feet but we must act."
However, the news has gone down like a lead balloon in some parts of the hospitality sector.
Tom Stainer, from the Campaign for Real Ale (CAMRA) told the Sun: "This is punishing the thousands of responsible publicans across England who are providing a Covid-secure environment for their communities, while already operating at greatly reduced levels in their efforts to keep their customers safe.
"Make no mistake about this - without a proper financial support package, communities will lose their local forever, people will lose their jobs, and publicans their livelihoods."
As well as the opening hours changing, all venues must also operate on a table service only basis, and customers and workers in hospitality settings are now required to wear a mask in all situations except for when they are eating or drinking.
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